2018~2020年上海“五五购物节”的首创性与综合效应研究

Abstract:In 2020，the Covid-19 epidemic has broken out. In order to prevent the spread of the epidemic，the government has adopted strict social isolation measures which hit offline consumption and business activities. As the epidemic prevention and control situation tends to be steady，in order to speed up the recovery of business，Shanghai initiates a large-scale consumption festival ‘May 5 Shopping Festival’. In addition to comprehensive boosting consumption replenishment，vigorously cultivating and developing emerging consumption forms and models in adaption to the situation of epidemic prevention and control has not only positive effects on domestic demand expansion and employment stabilization，but also has played a positive role in guiding consumption reflow and promoting consumption upgrading，which has given fully play to the functions of Shanghai as the central node of domestic circulation and strategic link of domestic and international dual circulation. In future，Shanghai will further make the ‘May 5 Shopping Festival’ into a representative activity of ‘Shanghai Shopping’ brand to better serve the establishment of international consumption city.

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