2020年爱奇艺的国际化发展

Abstract:iQIYI is an innovative online entertainment service company，which has been listed on Nasdaq successfully. This paper takes iQIYI as the research object，elaborates its international development process and current development characteristics and focuses on the analysis of iQIYI international development ideas as well as the key factors of international development so far. And on this basis，the paper gets some enlightenment for Chinese enterprises，especially for domestic online entertainment service enterprises. The research shows that the synchronous output of content and technology and focusing on Southeast Asia are the current idea of iQIYI’s international development. It is the role of three key factors，namely，high-quality original works，technical advantages in the industry and high user loyalty，which promote iQIYI to be on the road of international development. It shapes its brand with high-quality works，focuses on technological innovation and improves customer loyalty，etc. These practices provide reference for domestic enterprises.

收起