2020年字节跳动的国际化发展

Abstract:ByteDance is a rapidly growing Internet giant in recent years in China，and it is also a representative for the development of overseas operations of Chinese Internet companies. This section takes ByteDance as an example，combs the development history and current situation of ByteDance at home and abroad，focuses on the analysis of ByteDance’s international development ideas and key factors of internationalization. On this basis，we draw some enlightenments for Chinese enterprises，especially high-tech enterprises，in terms of international development. This section believes that the rapid development of Bytedance’s internationalization has benefited from the company’s early deployment，localization of operations and technology output，while at the same time allowing culture to become a link of communication，making connections between different regions closer. Moreover，Bytedance’s talent pool，technology，and liquidity capabilities provide impetus for the company’s overseas development and operation. The company’s efforts in talent pool，technology and liquidity are all worthy of reference for domestic enterprises.

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