入围2019年“最具价值全球品牌100强”中国企业评价分析

Abstract:This report analyzes the Chinese enterprises listed in the top 100 most Valuable Global brands in 2019 from the three dimensions of geographical distribution，industry distribution and ownership structure distribution，and analyzes and summarizes the typical cases of typical enterprises. Overall，the number of Chinese companies shortlisted in 2019 increased slightly compared with last year，but the brand value decreased compared with last year. In terms of geographical distribution，except for only one enterprise in the western region，all the other enterprises are from the eastern region. From the perspective of industry distribution，the shortlisted enterprises are mainly from the financial industry，wholesale and retail industry，information transmission，software and information technology service industry and manufacturing industry，and the distribution is relatively balanced. From the perspective of ownership structure，the proportion of finalists is the highest private enterprises. Based on the specific cases of typical enterprises，it is concluded that under the background of the continuous emergence of new technologies and increasingly close global cooperation in the future，Chinese enterprises should have the courage to innovate，adhere to the cooperation between domestic and foreign enterprises，and strive to build enterprises with international brand influence.

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