跨境电商平台运营分析报告

Abstract:This report clarifies the basic concept of cross-border e-commerce platform and introducing the development status of cross-border e-commerce platform from the development situation and characteristics of cross-border e-commerce platform. This paper has sorted out the main export e-commerce platforms around the world and domestic import platforms. In terms of export，it compares and analyzes the differences such as Amazon，eBay and AliExpress from the platform rules，on-site promotion strategies，marketing strategies and supporting product service. Taking Tmall International and Kaola as examples，this paper makes a comparative analysis from the rules，investment management and supporting services. It also analyzes the problems existing in the development of export and import platforms. And export platforms mainly have the risks between policy，marketplace，and operation. The import platforms mainly have the risks between platform monopoly，fake goods，and policy. This paper forecasts the future development trend of cross-border e-commerce platform. Finally，it puts forward the suggestions of platform operation strategy for export and import.

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