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2008~2020年澳门“世界旅游休闲中心”的建设与发展

作者:赵伟兵 出版日期:2019年12月 报告页数:13 页 报告大小: 报告字数:12958 字 所属丛书:澳门蓝皮书 所属图书:澳门经济社会发展报告(2018~2019) 浏览人数: 下载人数:

文章摘要:历经十年探索,世界旅游休闲中心在澳门已取得广泛社会共识,正迈入全面建设阶段。旅游业获得了优先发展的产业地位,所取得的成就令世界瞩目。“一个中心”建设在现阶段表现出如下几大特征:访澳旅客结构需进一步优化;主客关系大致和谐,但有恶化迹象;城市整体休闲氛围不足;政府主导为主,业界参与程度偏低;旅游休闲产品体系日益丰富,但创收水平仍有提升空间;区域合作正推动“一个中心”建设由“单核”向“共建”思维转化;人力资源严重短缺,且结构失衡。为推动“一... 展开

文章摘要:历经十年探索,世界旅游休闲中心在澳门已取得广泛社会共识,正迈入全面建设阶段。旅游业获得了优先发展的产业地位,所取得的成就令世界瞩目。“一个中心”建设在现阶段表现出如下几大特征:访澳旅客结构需进一步优化;主客关系大致和谐,但有恶化迹象;城市整体休闲氛围不足;政府主导为主,业界参与程度偏低;旅游休闲产品体系日益丰富,但创收水平仍有提升空间;区域合作正推动“一个中心”建设由“单核”向“共建”思维转化;人力资源严重短缺,且结构失衡。为推动“一个中心”建设向前发展,近期应重点研究构建“一个中心”指标体系,贯彻实施全局旅游,继续深化区域合作,加快建设智慧旅游,创新解决人资困局。

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Abstract:After ten years of exploration,the vision of “world centre of tourism and leisure” has reached broad consensus in the community of Macau. Its constructed has been fully commenced. The tourism sector has become a priority industry,whose achievements have attracted worldwide attention. The construction of the “centre” has demonstrated the following characteristics:requirement for further optimisation of the profile of visitors;t... 展开

Abstract:After ten years of exploration,the vision of “world centre of tourism and leisure” has reached broad consensus in the community of Macau. Its constructed has been fully commenced. The tourism sector has become a priority industry,whose achievements have attracted worldwide attention. The construction of the “centre” has demonstrated the following characteristics:requirement for further optimisation of the profile of visitors;the generally harmonious host-guest relationship is on deterioration;unsatisfactory overall leisurely atmosphere;low participation of practitioners in a government-dominated industrial development;requirement for further enhancement of the profitability of the increasingly comprehensive spectrum of tourism and leisure products and services;transformation of mentality in regional cooperation for isolation to collaboration;severe shortage and imbalanced structure of local manpower. To push forward the construction of the “centre”,an indicator system,“holistic tourism”,further deepening of regional cooperation,“smart tourism” and innovative measures to resolve the bottleneck of human resources should be studied and implemented.

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作者简介

赵伟兵:赵伟兵,管理学博士,澳门旅游学院副教授,研究方向为旅游规划和开发、旅游中小企业、目的地营销与管理等。