2013~2018年“一带一路”地区文博旅游产业的资源优势分析与竞争力评估

Abstract:The “Belt and Road” initiative provides new opportunities for the development of China’s tourism industry，and the combination of cultural relics and tourism is also an emerging tourism model in recent years. This article takes 18 provinces along the “Belt and Road” Initiative as research objects，collects data related to the development of cultural tourism industry from China Statistical Yearbook，China Tourism Yearbook and Statistical Yearbook of Chinese Cultural Heritage to construct an evaluation system for the competitiveness of the cultural tourism industry，including 3 first-level indicators and 14 second-level indicators. Based on the factor analysis method，three main factors were extracted，which are the current status of cultural development，the development of tourism，and the basic support of cultural development. According to the ranking of scores，the provinces and cities along the “Belt and Road” initiative are divided into strong areas，potential areas and backward areas for the development of cultural tourism industry，and suggestions for developing cultural tourism industry are put forward for different regions.

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