2008~2017年中国对东盟文化产品出口贸易的本地市场效应研究

Abstract:Does China’s export of cultural products from ASEAN rely on the home market effect，and how is the situation of different cultural products？In response to these problems，this paper uses the panel data of bilateral trade of cultural products between China and ASEAN countries in 2008-2017，and applies the two-way fixed effect model to test the home market effect of China’s exports of ASEAN cultural products and sub-products. The main conclusion of the study is that although China does not have a home market effect on the export of cultural products of ASEAN，the home market effect is detected in paintings，crafts and books，and the home market effect exceeds the traditional relative factor endowment to become the main driver of the export of these three types of products；The lower income level of ASEAN countries，the market effect of third countries and homogenized products are the possible reasons for China’s lack of home market effects on the export of cultural products of ASEAN；The export of handicraft products has a home market effect，reflecting the South China Sea The problem is that the geopolitical factors of China and Vietnam，Indonesia，and the Philippines have not had a substantial impact on the export of handicrafts.

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