山东省海洋旅游品牌塑造思考

Abstract:This paper analyzes the advantages of building Shandong marine tourism brand，and points out the problems and shortcomings in building Shandong marine tourism brand. Uneven distribution of tourism resources；Infrastructure construction is not perfect；the management system is not sound；Problems such as talent shortage. And elaborated Shandong ocean tourism brand building development idea：the first，change the thought of marine tourism development；the second，the government strengthens the tourism resources integration strategy，forms the strong brand effect；the third，the government increases policy support to create a quality environment；the fourth，strengthen the promotion of Shandong marine tourism brand；the fifth，strengthening infrastructure construction；the sixth，enrich forms of tourism development and increase attraction；the seventh，establish and improve the management system；the last，strengthening the cultivation and introduction of talents.

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