我国儿童动漫产业合作发展探索——以“超级飞侠”IP开发为例（2015~2018）

Abstract:Due to cultural distance and other related reasons，the strategy of “the Belt and Road” has faced many obstacles when it needed to promote the communication between the people through the development of cultural industry. Multiculturalism reveals that the cultural industries with children as the audience，especially in the animation industry，has great development potential. “Super Wings” is regarded as the successful case of animation IP，which adheres to the values，image，story，multi-interpretation，commercial realization of five steps to unfold layer by layer. It contributes to providing a development strategy and standard reference model for children’s animation development.

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