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我国“一带一路”演艺娱乐业合作发展分析(2013~2018)

作者:马明 李晓唱 出版日期:2020年03月 报告页数:15 页 报告大小: 报告字数:12882 字 所属丛书:“一带一路”文化产业蓝皮书 所属图书:“一带一路”文化产业合作发展报告(2019) 浏览人数: 下载人数:

文章摘要:演艺娱乐业依托“一带一路”的平台和机制,在高新技术的推动下获得了长足的发展。行业总体对外文化投资不断增长,国际合作不断深入,日益呈现类型多元化、海外中心品牌化、活动规模化、交流主题化等特点,但仍需要努力提升商演占比、降低文化折扣、提高营销能力。

Abstract:Depending on the platform and mechanism of “the Belt and Road” and Propelled by the high-technology,the performing arts and entertainment industry has gained certain development and improvement. China has significantly expanded foreign investment in performing arts entertainment,which leads to the development of diversified types of performances,the branding of overseas centers,the expansion of scale,and communication with cert... 展开

Abstract:Depending on the platform and mechanism of “the Belt and Road” and Propelled by the high-technology,the performing arts and entertainment industry has gained certain development and improvement. China has significantly expanded foreign investment in performing arts entertainment,which leads to the development of diversified types of performances,the branding of overseas centers,the expansion of scale,and communication with certain topics. However,it still needs to increase the proportion of commercial performance,reduce the cultural discount,and more to enhance the marketing ability.

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作者简介

马明:马明,教授,北京舞蹈学院人文学院副院长兼艺术传播系主任,美国辛辛那提大学访问学者,主要研究方向为艺术管理、文化产业。

李晓唱:李晓唱,北京舞蹈学院舞蹈研究所助理研究员,北京大学艺术学博士,主要研究方向为艺术管理、审美经济。