德国游戏对外贸易分析与借鉴（2017~2018）

Abstract:Germany is one of the most important game markets in the world. At present，Germany is the fifth largest game market in the world and the top in Europe. Besides，Germany has the world’s top game exhibition，Gamescom. For Germany，game is not only an entertainment media，a cultural product and a cultural asset，but also an important driving force for innovation in other industries and a key media for digitalization. It is an important part of the cultural industry and a national culture and brand. In Germany，the popularization of games，international game exhibition，solid industrial foundation，hierarchical supervision system and ground-breaking financial support have promoted the high-quality development of German game industry and trade. As a big country of game industry，China should learn from its experience to facilitate the development of game industry and trade in China.

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