中国动漫产业对外贸易发展报告（2019）

Abstract:As an important part of Chinese culture trade，animation industry foreign trade plays an important role in the international dissemination of Chinese culture and national values. At present，the foreign trade of Chinese animation industry has such characteristics as good policy environment，solid industrial basis，increasin activity in international trade and so on. But at the same time，the foreign trade development of Chinese animation industry is faced with some problems and challenges，such as the infantilization of animation products，the lack of brand，cultural discount，incomplete industrial chain and so on. In order to promote the further development of foreign trade in Chinese animation industry，this report provides some suggestions from the aspects of talent training，brand building，international marketing，industrial chain improvement and so on.

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