中国游戏文化对外贸易发展报告(2019)
文章摘要:本报告从海外市场画像、主要游戏企业及代表性出海游戏作品出发,描绘了2018年中国游戏文化国际贸易现状,深入分析了游戏出海的主要问题,并指出其根本原因在于缺乏游戏素养。本报告从推动游戏学术研究、发展游戏教育、普及游戏思维、扶持独立游戏等四个方面为中国游戏文化对外贸易提出了可行性的建议。
Abstract:Concentrating on Chinese overseas trade of video game culture,this report provides a panoramic review of major game companies and game products in this area,analyzes the core problems in current game industry and concludes that the essential reason for those problems is the lack of game literacy. This report puts forward feasible suggestions for China’s foreign trade of game culture from four aspects:promoting game academic resear... 展开