全球电视节目版式本土化改编发展报告

Abstract:Since the beginning of the 21st century，the popular television program formats have been extensively duplicated for the audience of different countries and regions by way of changing adaptability，cloning or imitation. The scores of years of transnational flow of popular television program formats from Western countries to other countries and regions have become a highly controversial topic but at the same time provided a new area for research. Studies tend to put the two concepts of “international” and “local” into a dualistic structure to the ignorance of the dialectical relationship between them，hence the underestimation of the vitality of local culture. In this context，the concept ‘glocalization’ has provided a unique approach to research. This paper takes the format of the musical reality show “The Voice” as an example to give a detailed illustration of the concept “glocalization”.

收起