我国政府与媒体借助Twitter开展国际传播效果分析报告

Abstract:The flourishing social media have changed the international communications pattern. Many studies hold that the changes have gradually enabled governments and media to shift from “shouting-out” to “dialogue”. Social media are instrumental for the general public of other countries to understand and know China. By using social media to conduct communications，the Chinese government will help the outside world to know China and know how foreign general public react to its communications. Is it really the case？Have the Chinese government and media made good use of international social media in their effective external communications and dialogue？Since 2009，some of the central and local government agencies and media have successively opened Twitter accounts and the number of accounts has increased year by year，demonstrating the rising attention to social media platforms. This report sorts out the Twitter accounts of the Chinese government and media，collects their users information，and the contents and frequency of communications and given a general description in the hope of providing the Chinese government and media with something for reference in formulating strategies in their international communications.

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