新兴视频通讯社在全球传媒生态中的发展机遇和挑战

Abstract:The annual rise of the status of the emerging market countries，represented by the BRICS，in the global governance since the beginning of the 21st century is reflected in the global communicative ecology. These countries have increased investment in policy，capital，technology，and content and have taken the opportunities of fusing the media to seek their international say and influence of public opinion compatible with their comprehensive strength and status. This paper first recounts the current conditions of their media communications and then cites the cases of the international video news agencies set up by China，Russia and other countries on the background of their establishment，operational structures and technical platforms and puts forward the concept of emerging video news agency and identifies their opportunities and challenges in the global communicative ecology. At the same time，it introduces how Reuters，AP and AFP and other western mainstream news agencies realized the transition in video news operations and what the important role the emerging video news agencies play in shaping up the soft power of their countries and increase their international say by the strength of their authoritative content sources，rich product types and broad user base and advanced distribution systems.

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