论传播生态与做大做强国际传播
文章摘要：对于中国国际电视台（中国环球电视网，CGTN）的建设发展而言，需要从认识论到方法论、从顶层设计到具体运营、从内部建设到外部环境，进行全盘化、全景式、整体性的思考和规划。本文认为，CGTN要行稳致远，做大做强国际传播，归根到底需改变自身的生存发展状态，增值品牌传播。
Abstract:The development of China Global Television Network （CGTN） entails comprehensive，panoramic and holistic thinking and planning from epistemology to methodology，from top-level design to specific operation，and from internal construction to external environment. This paper argues that CGTN needs to make steady progress in strengthening international communication；and in the long run，it needs to change its own existence and developme... 展开
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