2018年中国经济形象研究报告

Abstract:Based on the sixth survey of China’s national image，the China and World Research Institute，combined with the Pew Research Center Global Attitude Survey and other data，this paper analyzes the international community’s perception of China’s economic image in 2018. The study found that the overseas public generally believes that the economy is the most successful area of China’s reform and opening up. China’s influence in the world economic system is recognized for the judgment on China’s economic growth speed and development achievements，but the leading role of China has not been acknowledged yet. As for brand image，the export of Chinese brand steps into the next stage. Meanwhile，the brand value has grown rapidly，and the potential of emerging brands is relatively large.

收起