2018年中国政治形象研究报告

Abstract:Through the analysis of the 6th China National Image Global Survey conducted by Academy of Contemporary China and World Studies，China Foreign Languages Bureau，it is found that respondents in various countries have certain awareness of China’s important political concepts and views. Among them，the “Belt and Road” as the national top-level strategy is highly recognized on a global scale. The image of the Chinese government in the eyes of the international respondents is characterized in four aspects：the high degree of rule of law，the high governance capacity，the high degree of traditional conservation and the existence of corrupt bureaucracy. The respondents in various countries are positive about the ruling party of China and Seeing Party self-governance exercised fully and with rigor is the most prominent image of Chinese Communist Party. In order to enhance and improve China’s political image，this paper puts forward the following suggestions：grasp the difference of the audience，implement differentiated communication；focus on the young group，carry out accurate dissemination strategy；seize the points of interest，implemented “entrained” dissemination；strengthen cooperation with overseas media，increase the landing rate of Chinese voice.

收起