A global cybersecurity awareness education campaign is being carried out in depth

（1） National Cybersecurity Awareness Month in the United States

National Cyber Security Awareness Month is jointly organized by the Department of Homeland Security, the National Cybersecurity Alliance, and the Cross State Information Sharing and Analysis Center in October each year. The event aims to guide the public and businesses to pay attention to cybersecurity, enhance security awareness, provide the tools and resources needed for secure internet access, and thereby enhance the country's ability to recover from cyber incidents.

In 2016, the 13th National Cybersecurity Awareness Month in the United States continued to hold traditional activities such as "Stop. Think. Connect," while innovatively launching activities such as "Lock Your Login," highlighting its focus on account and identity security. In 2016, the National Cybersecurity Month in the United States was divided into five different weekly topics. The first week - "Stop, Think, Connect." Get one step closer to safe internet access every day. In the second week, from the lounge to the conference room, the internet is everywhere. Week Three - Recognizing and Combating Cybercrime. What is your attitude towards apps in the fourth week - our connected life. Fifth week - Establishing the resilience of critical infrastructure.

1. Presidential Proclamation

On September 30, 2016, US President Obama issued a keynote speech and launched the National Cybersecurity Awareness Month campaign. In his declaration, Obama pointed out that cyber threats are not only related to national security, but also closely related to personal financial and privacy security. Therefore, he called on the public to pay attention to and participate in activities such as "Stop, Think, Connect" and "Lock Your Login" held during the National Cybersecurity Awareness Month, further enhance security awareness, and ensure their own online security by taking the correct steps online and strengthening account protection capabilities.

In the declaration, Obama also emphasized the efforts made by the federal government to achieve the healthy development of the national cyberspace, such as establishing the position of Federal Chief Information Security Officer, strengthening the National Cybersecurity Committee, promoting the government procurement "Secure Shopping Initiative", and striving to achieve credit scores for online shopping accounts. The United States will further promote its National Cybersecurity Action Plan (CNAP) proposed in 2016, increase cybersecurity budget, establish an Information Technology Modernization Fund, increase investment in cybersecurity education, update outdated systems and equipment, and improve the conditions required by the federal government, private sector, and the public to achieve cybersecurity.

Stop, think, connect

The "Stop, Think, Connect" event is jointly organized by the US Department of Homeland Security, the International Anti Phishing Working Group (APWG), and the National Cybersecurity Alliance. The event aims to promote the importance and specific steps of safe internet access, enhance the American public's understanding of cyber threats, and make online activities more secure. 2016 is the sixth year of the "Stop, Think, Connect" event. While continuing the concepts of "everyone is responsible for network security" and "smart internet", this event further focuses on the security risks brought to enterprises by new work methods such as mobile office and remote home office.

At present, the "Stop, Think, Connect" activity has gradually developed into a year-round event for National Cybersecurity Awareness Month. The official blog of the event combines related events such as Internet Safety Month, Safer Internet Day, Data Privacy Day, as well as social hot topics such as the Olympics, student return to school peak, family vacation peak, tax season, etc., to launch the "Stop, Think, Connect" event series of blog posts. The articles, under the name of the organizer of the "Stop, Think, Connect" event organized by the Department of Homeland Security, remind the public to be alert to online fraud, phishing attacks, and WiFi security risks in their daily lives, and advocate for them to pay attention to network security anytime and anywhere. At the same time, the official website of the event has set up a dedicated area for downloading materials, providing targeted cybersecurity publicity and education materials for students, parents, teachers, company employees, etc., to help and encourage schools, communities, and other social groups to spontaneously carry out cybersecurity publicity and education activities.

3. "Lock your login"

To achieve the goals of the National Cybersecurity Action Plan, the National Cybersecurity Alliance of the United States has partnered with nearly 40 technology companies, banks, non-profit organizations, and civil society groups to launch the "Lock Your Login" campaign. The event aims to encourage the public to improve account security and protect their privacy by optimizing password management, setting strong passwords, using dual factor authentication methods such as hardware tokens, biometric recognition, and one-time verification codes. Each co organizer, based on their own characteristics, has launched multiple "Lock Your Login" activities through comprehensive research on event audiences, communication methods, and slogans. The specific content of the activities is as follows.

The National Cybersecurity Alliance, Electronic Transactions Association (ETA), and Online Fast Authentication Alliance (FIDO) jointly hosted the "Future Outlook Day for Authentication Strategies" during the National Cybersecurity Awareness Month event, emphasizing the importance of authentication, exploring the development process of the authentication market, and discussing its impact on policy and regulatory landscape.

The SANS Institute provides its member units with a National Cybersecurity Awareness Month interactive program package, which includes cybersecurity promotion resources, materials, and templates.

Facebook highlights the "Lock Your Login" activity information on its security page and provides users with recommendations for enhanced password management and identity verification by creating and playing secure broadcasts and videos. At the same time, encourage users to use login verification, login reminders, and other functions to improve account protection capabilities.

Google promoted the "Lock Your Login" campaign through its homepage, social media, blog, and other platforms in October 2016, encouraging users to use two factor authentication to log in while using secure browsing protection features, keeping their accounts and computers away from network attacks.

Intel is committed to collaborating with the National Cybersecurity Alliance and its partners to guide users to adopt simple and easy to implement measures to protect digital security through interactive content, in response to the call for enhanced identity verification. The True Key TM multi factor password management product launched by Intel Security can verify user identity through unique elements such as facial recognition and fingerprint recognition, and protect passwords during network login, effectively improving account protection levels.

Mastercard is committed to enhancing payment security by eliminating static passwords and using biometric technology for identity verification to ensure payment security and convenience. Mastercard and its partner BMO Harris Bank have jointly launched a Mastercard identity verification mobile solution, which verifies digital payment transactions in real-time through fingerprint or facial recognition.

Square provides users with a simple and user-friendly Multi Factor Authentication (MFA) tool, and provides detailed instructions on how to use the tool. The company encourages users to log in with a verification code through the MFA tool and enables higher-level authentication features of the MFA tool when performing sensitive account operations such as changing associated bank accounts or passwords.

The United Services Bank (USAA) of the American Automobile Association further promotes multi factor authentication among its users, allowing users to choose to authenticate through methods such as captcha, fingerprint recognition, voice recognition, facial recognition, etc., and automatically enable multi factor authentication when new members register.

（2） European Cybersecurity Month

The European Cybersecurity Month (ECSM) is held every October with the aim of raising public awareness of information security and enhancing the cybersecurity awareness and personal protection capabilities of EU citizens through various forms of cybersecurity education activities. It aims to change people's negative attitudes towards cyber threats. After five years of development, European Cybersecurity Month has become an important component of the EU's overall cybersecurity strategy. The 5th European Cybersecurity Month in 2016 was jointly organized by the European Agency for Cybersecurity and Information Security (ENISA), the European Commission (EC), the European Police Agency (Europol), the European Centre for Cybercrime (EC3), the European Banking Federation (EBF), and over 300 government agencies, higher education institutions, non-governmental organizations, professional associations, and other organizations from various European countries.

As usual, this year's European Cybersecurity Month has four different weekly topics. First week - bank security. Second week - Cybersecurity. Third week - Network security training. Fourth week - Mobile malware. During the event, multiple units including the European Agency for Cybersecurity and Information Security, the University of Piraeus, the Greek Agency for Communications Security and Privacy Protection (ADAE), and the University of Ireland jointly organized several events based on weekly topics, including the 2016 Network Threat Trends Theme Lecture, Password Free Verification Campus Lecture, and Mobile Malware Workshop. At the same time, the organizers also invite policy makers, industry executives, and relevant experts to attend weekly theme meetings as speakers or members of special discussion groups.

1. Opening ceremony

The opening ceremony of the 5th European Cybersecurity Month was held on September 30, 2016 in Brussels, Belgium. The event was jointly organized by the European Agency for Cybersecurity and Information Security, the European Banking Federation, and the European Police Agency. The event agenda included opening speeches by banking and European public sector managers, introductions to national coordination group activities, and debates among security industry leaders based on this month's theme.

2. Citizen network security publicity and education activities

Based on the experience of the 2015 event, the organizers of the 2016 European Cybersecurity Month have further increased their efforts in cultivating citizens' knowledge and awareness of cybersecurity through innovative event formats and improved event content. The NIS test is a popular science activity led by the European Agency for Cybersecurity and Information Security, using the European Cybersecurity Month website as a platform for EU citizens to assess their level of cybersecurity knowledge and independently improve their cybersecurity related skills. Compared to previous years, the 2016 NIS test not only updated its question bank based on the new cybersecurity situation, but also translated the test questions into 23 languages used by major EU countries for the first time, promoting further popularization of the test activity.

This year's European Cybersecurity Month provides the public with various language versions of cybersecurity tips, promotional posters, and security advice materials through the event's official website. Among them, the "Seven Recommendations on Cybersecurity" were specially formulated by experts organized by the European Agency for Cybersecurity and Information Security. The recommendations cover software risk warning, social media security, online data protection rights, and cybersecurity for educators and company employees. The recommendations also incorporate the latest cases from pan European cyber exercises to disseminate cybersecurity lessons to the public. At the same time, 23 countries including the UK, Bulgaria, Czech Republic, Denmark, Germany, Spain, Estonia, Finland, France, Greece, Croatia, Hungary, Italy, Lithuania, Latvia, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, and Sweden have independently compiled cybersecurity propaganda materials based on their respective national conditions. At the same time, the event organizer actively promotes the visualization process of the event, and designs and produces an interactive map section on the official website of Safety Month to visually display the distribution of cybersecurity education and training institutions across Europe and the progress of Safety Month activities, further providing convenience for the public to participate in the event.

3. Network Security Competition

Since 2015, the European Cybersecurity Agency has organized the European Cybersecurity Competition (ECSC) at the pan European level through the platform of European Cybersecurity Month. The participating teams from various countries are composed of outstanding talents emerging from their own organized cybersecurity competitions. The contestants obtain scores and win the competition by solving related fields such as web security, mobile device security, password security, and reverse engineering. Six teams from Austria, Germany, Romania, Spain, Switzerland, and the United Kingdom participated in the 2015 European Cybersecurity Competition. With the addition of Estonia, Greece, Ireland, and Liechtenstein, the number of participating teams in the 2016 European Cybersecurity Competition not only increased to ten, but also to a hundred. At the final of the competition held in Dusseldorf, Germany on November 9, 2016, the Spanish team won the championship, while the Romanian and German teams finished second and third respectively.

The 2016 European Cybersecurity Competition has developed into a series of events, with attendees presenting their insights on topics such as "the constantly changing international security situation and technological role", "physical attacks in the cyber world", "typical security issues in the Internet of Things and Industry 4.0", and "cybersecurity issues related to small and medium-sized enterprises" at the Cybersecurity Theme Conference and Competition Awards Ceremony. The conference provides a professional and high-end communication platform for industry leaders and experts. The post match recruitment fair for network security technology talents attracted the participation of 15 heavyweight companies and institutions, including Airbus Group, Audi, Siemens, Vodafone, and the German Federal Information Security Agency. It can be said that the European cybersecurity competition has gradually shown a trend towards developing a comprehensive platform for cybersecurity technology exchange and talent exploration.

（3） Australian Cybersecurity Week

The 9th Australian Cybersecurity Week 2016 was held from October 10th to 14th, and the organizers encouraged partners to organize various online and offline cybersecurity awareness and education activities. The 9th Australian Cybersecurity Week, with the theme of "Cybersecurity from Lounge to Meeting Room," focuses on the impact of employees' online behavior in their personal lives on the work environment, as well as the responsibility of the organization to cultivate employees' cybersecurity awareness. During the 2016 Australian Cybersecurity Week, with the assistance of companies such as Telstra, Australia Post, ANZ Bank Group, National Bank of Australia, and Western Pacific Bank, the Australian government updated the "Small and Micro Enterprise Cybersecurity Guidelines" and released the "Cybersecurity Implementation Guidelines" and "Personal Cybersecurity Guidelines" for the first time.

1. "Guidelines for Network Security of Small and Micro Enterprises"

The 8th Australian Cybersecurity Week in 2015 released the "Small and Micro Enterprise Cybersecurity Guide" for the first time, which received widespread attention from businesses. The guide shows that cybersecurity incidents in Australia increased by 109% in 2015 compared to 2014, with 30% of small and micro businesses experiencing cybercrime and 10% experiencing data breaches and password theft. In 2016, in order to meet the needs of enterprise network security development, the Australian government updated the "Small and Micro Enterprise Network Security Guide", which aims to "protect your business in 5 minutes" and provides security guidance for enterprises in five aspects: privacy, passwords, awareness, network devices, and data backup. Compared to the 2015 version, the 2016 version of the guidelines places greater emphasis on password security and recommends employees to create complex passwords, two factor authentication, or other additional protections.

2. Implementation Guidelines for Safety Awareness

The Implementation Guidelines for Security Awareness aim to provide network security technology practices for enterprises of different scales and levels of network security awareness. The guide is divided into three levels: the first level is introductory guidance, including standardizing the implementation of network security responsibilities by enterprises, obtaining free resources, exchanging and sharing security information, etc; The second level is the standardization of infrastructure construction, including guiding enterprises to establish network security plans, carrying out network security prevention and case warning education activities, promoting the integration of awareness education with enterprise business, and promoting the inclusion of network security as a topic in high-level meetings of enterprises; The third level is cultural construction, including establishing a reward mechanism for employees' awareness of network security, service provider network security service standards, evaluation and assessment systems, etc.

3. Personal Network Security Guide

The Personal Cybersecurity Guide aims to provide netizens with tips and techniques for maintaining cybersecurity in their daily online activities. This guide covers eight key areas: privacy and security, password security, suspicious text messages, secure internet access, online wealth management and payments, mobile terminal security, data backup and protection, and reporting, and provides effective operational methods.

(1) Privacy and Security

Keyword: Beware of what you share. Action: Stop and think before sharing any photos, financial and personal information about yourself, friends or family on the Internet.

(2) Password security

Keywords: Create complex passwords. Action: Set complex and difficult to guess passwords for the account or use dual password authentication.

(3) Suspicious information processing

Keyword: Handle any suspicious information with caution. Action: When you receive a suspicious email, consider who sent it to you and what you were asked to do. If you are unsure, please verify through the institution's official website or a reliable phone number.

(4) Secure Internet Access

Keywords: Avoid malicious software, browse trusted websites. Action: Avoid accessing unknown websites and avoid being tempted by web pages with huge promises. To browse the website, it is necessary to ensure that the address bar has a padlock symbol and "https".

(5) Online financial management and payment security

Keywords: Ensure financial information is not leaked. Action: Enter the address directly in the browser to access your bank website. Timely update your computer's antivirus, anti spyware, and firewall software. Use the security measures recommended by the bank (such as two factor authentication). After completing the operation, promptly close your online banking menu on the browser. Certification research confirms the reliability of unknown retailers and their products and services. Only conduct transactions with trusted online retailers.

(6) Mobile Terminal Security

Keywords: Ensuring network security for mobile terminals. Action: Turn on the device's network security protection feature. Set device password to unlock. Install network security protection software. Timely update the operating system.

(7) Data backup and protection

Keywords: secure backup and updates. Action: Regularly update applications (including antivirus software and plugins) and operating systems to fix vulnerabilities. Regularly backup data and protect or isolate the backup data.

(8) Report

Keyword: Ensuring everyone's safety by reporting fraud.

（4） Japan Cybersecurity Month

Japan Cybersecurity Month is held from February 1st to March 18th every year, aiming to help netizens understand how to build a secure online environment, comply with cybersecurity regulations, prevent themselves from being threatened by cyber threats, identify constantly changing new types of cybersecurity risks, and make corresponding countermeasures. In 2015, the national pension system of Japan's pension institution was hacked, resulting in the leakage of 1.25 million personal information and causing widespread social concern. Therefore, the Japanese government has made preventing personal information leakage a key focus of the 7th Japan Cybersecurity Month in 2016. Yoshihide Suga, Minister of Cybersecurity Strategy and Chief Cabinet Secretary of Japan, delivered a speech at the launch ceremony of the 7th Japan Cybersecurity Month, pointing out that in response to the personal information leakage incident of Japanese pension institutions, the Japanese government has held a "Cybersecurity Strategy Headquarters" meeting to reduce the harm to national life and economy caused by the incident. The revised plan for the "Cybersecurity Strategy" has been formulated, and the scope of supervision and prevention of cyber attack victims has been expanded to "independent administrative entities" and some "special entities". During the 7th Cybersecurity Month, the Japanese government will carry out nationwide cybersecurity knowledge dissemination activities, hold cybersecurity seminars, and strengthen the overall awareness of cybersecurity in society.

1. Expert opinions

Expert Opinion "is an expert interview activity of the 7th Japan Cybersecurity Month, which invited more than 60 guests including government leaders, industry experts, industry leaders, corporate executives, university scholars, and well-known bloggers to discuss issues such as cybersecurity policies, major strategic issues, and cutting-edge technology development directions, and publish articles. Some expert articles are summarized in Table 1.

表1 日本第七届网络安全月期间发布的专家文章

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Table 1: Expert Articles Published during Japan's 7th Cybersecurity Month

2. Network Security Awareness Survey

In order to comprehensively understand the current status of public awareness of network security and guide netizens to safely access the internet, Yahoo Japan conducted multiple "Public Network Security Awareness Surveys" activities for the public during the 7th Japan Cybersecurity Month. The survey results are as follows.

(1) Personal information leakage has become the most concerning cybersecurity issue for the public

Figure 1: The Cybersecurity Threats Faced by Japanese Netizens

(2) Science popularization websites have become the most important channel for disseminating information security knowledge

Figure 2: Sources of Awareness Education for Japanese Netizens

(3) Over 13.7% of internet users have overly simplistic password settings for their accounts

Figure 3: Password Settings for Japanese Netizens' Accounts

3. Network Security Forum and Seminar

During the 2016 Japan Cybersecurity Month, relevant government departments, enterprises, and organizations actively carried out various knowledge dissemination activities including financial cybersecurity, mobile terminal security, enterprise cybersecurity, password security, personal information security, cybersecurity talent cultivation, big data security, and information security awareness cultivation. Some activities are shown in Table 2.

表2 日本第七届网络安全月开展的部分论坛及研讨会

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Table 2 Selected forums and seminars held during the 7th Cybersecurity Month in Japan

4. Network security publicity and education popularization works

In order to enhance the cybersecurity protection skills of the entire population, during the 7th Cybersecurity Month, the Japanese government released 9 information security measures to the public and distributed them nationwide through posters, manuals, and other forms. The Japan National Police Agency has taken the lead in releasing a propaganda manual on preventing cybercrime and a video program on information security measures. The Information Processing Promotion Agency has released a book on information security measures and a video program on information security enlightenment education. The Japan Cybersecurity Association has released a series of textbooks titled "Let's Learn Cybersecurity Together". Various forms of cybersecurity awareness education websites have been developed in various regions to popularize cybersecurity knowledge to the public through cartoon comics and other means. Among them, the information security awareness enlightenment video portal website designed by the Japanese Cabinet Office Information Security Center (NISC) has received widespread attention.

（5） Israel Cyber Week

Cyber Week in Israel is jointly organized by Balvatnik Interdisciplinary Cyber Research Center (ICRC), Yuval Ne'eman Technology and Security Workshop, the Israeli National Cyber Bureau, the Israeli Prime Minister's Office, Tel Aviv University, and the Israeli Ministry of Foreign Affairs. Since it was first held in 2011, Israel has been committed to making Cyberweek an annual Internet event. During the event, network experts, business executives, government officials and envoys from all over the world gathered together to discuss in-depth knowledge, methods and concepts in the field of network. Israeli Prime Minister Netanyahu has attended events for six consecutive years and has repeatedly announced major national cyberspace policies and action plans at various events, demonstrating the important position of Cyber Week in Israel's overall national cyberspace strategy.

The 2016 Israel Cyber Week was held from June 19th to 24th, featuring 25 events including a general assembly, themed meetings, academic seminars, national roundtables, and various online challenges. Approximately 5000 guests attended the events. The specific activity statistics are shown in Table 3.

表3 2016年以色列网络周部分活动

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Table 3 Selected Activities of Israel Cyber Week in 2016

The 6th International Conference on Cybersecurity

The Annual International Cybersecurity Conference is the most traditional and highly attended event of Israel Cyber Week. The 6th International Cybersecurity Congress was attended by Israeli Prime Minister Benjamin Netanyahu, government decision-makers, cybersecurity experts, and representatives from various industries from Israel, the United States, the United Kingdom, Belgium, Belarus, China, Japan, Singapore, and other countries. At the two-day themed conference, guests discussed nine sub topics: "Rapidly Developing Networks," "Focusing on Network Innovation," "Building Cyberspace to Ensure Infrastructure Security," "Running Networks," "Stability of International Internet Domain Names," "Preparing for the Next Threat - Can We Build the Resilience of the Network Ecology?," "Business Executives Discuss Network Development," "Terrorist Activities, Espionage Activities, and Cybercrime in the Network," and "Controllable Humans." Through intense ideological collisions, guests from various countries jointly explored the development trends of international network security.

2. International Round Table Conference

During the 2016 Israel Cyber Week, the organizers organized multiple international conferences including the Ministry of Foreign Affairs' International Cooperation Roundtable, China Israel Roundtable, Singapore Israel Roundtable, Spain Israel Roundtable, UK Israel Roundtable, and Italy Israel Workshop. As an important topic for the development of the world's Internet, cyber security has also become the focus of these conferences. For example, the International Conference on Foreign Cooperation, with the theme of "the key to global cyber security", invited government officials and policy makers from many countries to participate in the conference and exchange practical experience to explore the space for global cyber security cooperation. The Spain Israel roundtable conference focuses on cybersecurity, with experts from both countries discussing issues such as cybersecurity cooperation between Spain and Israel, digital security guarantees across the Mediterranean, and key measures in the global cybersecurity market. The conference effectively enhanced mutual trust in cyberspace between Spain and Israel, and promoted the coordinated development of their respective cybersecurity strategies.

3. Industry exchange activities

The CISO Symposium provides a unique communication platform for executives and internet leaders from various companies. During the conference, guests exchanged views on innovation in network security technology, the application of network security technology in various industries, and the role of network security in cross disciplinary cooperation.

The roundtable conference on cyber insurance industry organized by Israel Cyber Week in 2016: Network Technology and Cyber Insurance Industry focuses on how companies can take more strategic preventive measures to reduce economic losses caused by cyber attacks. The conference focused on the theme of "How can we accelerate the development of network technology with the assistance of online insurance?" and "What kind of network technology will become an" essential "technology for insurance companies?", and explored the new business model of online insurance industry that has emerged from network security issues.

4. Academic seminar activities

From an academic perspective, the cybersecurity challenge activities revolve around topics such as "Privacy and Law," "Encryption and Decryption," "Behavioral Characteristics of Cybersecurity," and "Cybersecurity Technologies." The results will be presented at the end of the conference.

The 2016 Israel Cyber Week academic conference invited Professor Engin Kirda, Director of the Northeast Information Maintenance Research Institute and Professor of the School of Computer Science and Engineering at Northeastern University, to give a keynote speech on "UNVEIL: A Large Scale, Automated Detection Method for Ransomware". Professor Krida explained the UNVEIL dynamic analysis system he designed, which detects covert ransomware by automatically generating a human user environment and identifies suspected ransomware activities by tracking changes in the computer system desktop.

5. Network Security Technology Club Activities

The BSides TLV in Tel Aviv is a live exchange event that involves hackers, cybersecurity researchers, and cybersecurity enthusiasts. The event is divided into multiple themes, including hacker ethics, hacker techniques, and specific case studies on network security. Participants are supported and encouraged to engage in on-site discussions, demonstrations, and sharing.

6. Network Security Technology Competition and Entrepreneurship Competition

The Israel Cyber Challenge is jointly organized by the organizers of Cyber Week, the Israeli Air Force Software Unit, and the Israel Encryption and Information Security Center, with the aim of selecting cybersecurity technology talents and providing fresh blood to relevant units. This activity consists of three stages: registration, preliminary round, and final round. The preliminary round mainly tests the knowledge level of the contestants in network attack strategy, spy tool use, and mastery of network weapons. In the finals, the shortlisted contestants will be divided into groups of three to engage in a "flag winning battle". The judges will calculate the score based on the number of flags each team has won and the time required to win. The winning group will become the ultimate champion of the online challenge and receive generous rewards.

The Israel Cyber Week CyberStorm Entrepreneurship Competition is open to all innovative cybersecurity startups, aiming to discover promising cybersecurity companies and talents and provide stronger support for their development. The competition consists of three stages: proposal submission, professional guidance, and final presentation. Through multiple rounds of review by industry experts and senior chief information security officers, the unique technology, team quality, and market potential demonstrated by participating companies are evaluated, and the final winner of the competition is selected based on this evaluation. The winning company will receive a carefully planned roadshow to visit potential customers, investors, and strategic partners in the United States for free.

China's cybersecurity propaganda and education activities are moving towards institutionalization

In March 2016, with the approval of the Central Leading Group for Cybersecurity and Informatization, the Office of the Central Leading Group for Cybersecurity and Informatization, together with the Ministry of Education, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration of Press, Publication, Radio, Film and Television, the Central Committee of the Communist Youth League and other departments, jointly released the "National Cybersecurity Propaganda Week Activity Plan" (referred to as the "Plan"). As a guiding document, the 'Plan' has established a standardized, institutionalized, and long-term working mechanism for national cybersecurity publicity and education, guiding the implementation of cybersecurity publicity weeks in various regions and industries. The Plan specifies that the National Cybersecurity Awareness Week will be jointly organized by the Office of the Central Cybersecurity and Informatization Leading Group, the Ministry of Education, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration of Press, Publication, Radio, Film and Television, the Central Committee of the Communist Youth League and other relevant departments in the third week of September each year. Important events such as the opening ceremony of the Awareness Week can be arranged in provincial capital cities according to local conditions. The Plan requires that during the publicity week, the network security and information technology leadership group offices of the party committees of each province, city, and autonomous region, together with relevant departments, organize local network security publicity week activities, and the relevant industry regulatory departments of the country hold network security publicity and education activities in their respective industries according to the actual situation.

According to the activity plan deployment, from September 19th to 25th, 2016, the 2016 National Cybersecurity Awareness Week was held for the first time in 31 provinces (regions, municipalities) across the country. The theme of the publicity week is "Cybersecurity for the People, Cybersecurity Depends on the People". We will deeply study and implement the spirit of General Secretary Xi Jinping's important speeches, important instructions, and the overall national security concept. Through various channels and forms such as websites, television, radio, newspapers and magazines, conferences, exhibitions, etc., and with the extensive participation of all netizens, we will vigorously promote and advocate the use of the internet in accordance with the law and in a civilized manner, enhance the awareness of network security in the whole society, popularize network security knowledge, create a healthy and civilized network environment, and maintain network security. According to statistics, during the promotional period, nearly 200 million people participated directly both online and offline, over 20 million copies of promotional materials were distributed, nearly 12000 cybersecurity lectures and forums were held, over 700000 slogans and banners were posted, and nearly 1.6 billion public service messages were sent. Experts, scholars, and business representatives from five continents around the world attended various important activities of the National Cybersecurity Awareness Week.

（1） Demonstrating and leading, with outstanding results in key activities

1. Hold the opening ceremony and other key events outside of Beijing for the first time

The opening ceremony of the 2016 National Cybersecurity Awareness Week, the Commendation Conference for Advanced Models in Cybersecurity, the Cybersecurity Expo, and the Cybersecurity Technology Summit Forum were held in Wuhan. This is the first time that a key event of the National Cybersecurity Awareness Week has been held outside of Beijing, fully reflecting the central government's emphasis on local cybersecurity awareness work and greatly mobilizing the enthusiasm of host cities and localities to hold cybersecurity awareness week activities.

2. Hold the first commendation event for advanced models in network security

Under the joint guidance of the Central Leading Group Office for Cybersecurity and Informatization and the Ministry of Education, the Special Fund for Cybersecurity of the China Internet Development Foundation selected outstanding talents, talents and teachers in cybersecurity nationwide. At the opening ceremony of the Publicity Week, Chen Baosheng, Minister of the Ministry of Education, read out the list of winners and awarded each person 1 million yuan, 500000 yuan and 200000 yuan respectively. Society highly appreciates this and believes that the recognition of advanced models in network security, under the guidance of government departments, and the use of social funds to reward network security talents, is of great significance for accelerating the cultivation of network security talents and attracting more talents to participate in the network security industry.

3. Hold the first Network Security Technology Summit Forum

The Cybersecurity Technology Summit Forum is guided by the Office of the Central Leading Group for Cybersecurity and Informatization, and hosted by the Wuhan Municipal People's Government. The Summit Forum consists of a main forum and eight sub forums, focusing on topics such as network security talent training and innovation and entrepreneurship, big data security technology and practice, improving network literacy, striving to be a good Internet user in China, network security standards and technology, smart city construction and security assurance, key infrastructure security, core technology, independent innovation, collaborative linkage, and joint defense of Internet security (see Table 4), relevant responsible comrades of the Central Cyberspace Office and Wuhan City, academician Zheng Jianhua of the Chinese Academy of Sciences, academicians Wu Jianping, Ding Lieyun, Zhang Yongchuan, Li Jiancheng, Chai Hongfeng, Ni Guangnan, and Shen Changxiang of the Chinese Academy of Engineering, executives of large Internet and network security enterprises, as well as from Russia, the United Kingdom, the United States, South Africa, Israel Experts and business leaders from New Zealand and Hong Kong, China attended the forum and delivered keynote speeches, with over 5000 attendees present. The Promotion Week Summit Forum has established a comprehensive international cooperation and exchange platform for cybersecurity, enhancing the sharing of experience between China and international colleagues in the field of cybersecurity.

表4 2016年网络安全技术高峰论坛承办单位

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Table 4: Host Units of the 2016 Cybersecurity Technology Summit Forum

4. Hold the first cybersecurity television knowledge competition

The Office of the Central Leading Group for Cybersecurity and Informatization and the Central Committee of the Communist Youth League jointly organized a cybersecurity knowledge competition. This is the first time that abstract cybersecurity knowledge has been presented through television programs. Nearly 20000 young people from 31 provinces (regions, cities) across the country directly participated in the preliminary selection of the cybersecurity knowledge competition, and 28 provincial (region, city) representative teams participated in the cybersecurity summer camp and cybersecurity knowledge competition semi-finals held in Wuhan. Through written tests and interviews, eight representative teams from Zhejiang, Hubei, Shandong, Liaoning, Tianjin, Inner Mongolia, Jiangsu, and Chongqing have entered the TV finals. In the end, Hubei, Jiangsu, and Tianjin won the championship, runner up, and third place respectively. Qin Yizhi, the first secretary of the Communist Youth League Central Committee, Wang Xiujun, the deputy director of the Central Network Security and Informatization Leading Group Office, and Liang Weinian, a standing committee member of the Hubei Provincial Party Committee, observed the finals on site and presented awards to the award-winning contestants. The final of the Cybersecurity Knowledge Competition was broadcasted on Hubei TV, and was simultaneously live streamed by online media such as China Youth Online, Sichuan Pepper, and Beijing Time. Over 300000 people watched it online, and the topic was discussed over a million times.

5. The influence of the Cybersecurity Expo continues to increase

The 2016 National Cybersecurity Awareness Week Cybersecurity Expo highlighted knowledge, fun, experiential, and interactive aspects. The Cybersecurity Expo is divided into five themed exhibition areas: Network Security Around Us, Network Security in Business, Smart City Network Security, New Technologies and New Security, and Network Security Skills Competition. The exhibition area exceeds 8000 square meters, an increase of 60% compared to the previous edition. 95 well-known Internet enterprises, network security enterprises, financial institutions and telecom operators at home and abroad have demonstrated their technological achievements around the application of new technologies for information protection, network security, and network security in smart cities, smart medicine, smart finance, and so on. The number of exhibitors has increased by 90% over the previous session. Over the course of 7 days, it attracted more than 53000 party and government officials, teachers and students from primary, secondary, and tertiary schools, as well as the general public in Wuhan to visit.

表5 2016年国家网络安全宣传周网络安全博览会参展企业

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Table 5: Participating Enterprises in the 2016 National Cybersecurity Awareness Week Cybersecurity Expo

6. Wide coverage of public service advertisement solicitation

Special Script Award, Micro Video (Audio) Excellence Award, Cartoon and Comic Excellence Award, and Slogan Excellence Award will be established for network security public service advertisements. The Office of the Central Leading Group for Cybersecurity and Informatization is open to the public through the Internet. The Ministry of Education, the Ministry of Industry and Information Technology, the Ministry of Public Security and the Central Committee of the Communist Youth League organize the solicitation in their own systems. In just two months, it attracted nearly 20000 pieces of public service advertising scripts, micro videos (audio), cartoon cartoons, slogans and slogans from network security enterprises, Internet companies, advertising design companies, local students, ordinary people, and online police.

（2） Carefully guide and fully leverage the role of departments and industries

In 2016, the National Cybersecurity Publicity Week set up theme days such as education, telecommunications, rule of law, finance, youth, and public welfare publicity. The Ministry of Education, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the Central Committee of the Communist Youth League, and the State Administration of Press, Publication, Radio, Film and Television hosted cyber security publicity activities on the corresponding theme days to fully mobilize the strength of the system and industry to focus on cyber security publicity. On September 20th - Education Day, the Ministry of Education organized more than 5000 promotional and educational activities for young students, including network security knowledge competitions, network security public service advertising exhibitions, network security knowledge lectures, network security knowledge and skills training, and summit forums. 17000 schools and over 6 million students participated in the online and offline network security quiz competitions. On September 21st - Telecom Day, the Ministry of Industry and Information Technology organized three major basic telecommunications operators, China Mobile, China Telecom, and China Unicom, to participate in the Network Security Expo, sending over 1.5 billion public service SMS messages on network security. On September 22nd - Rule of Law Day, the Ministry of Public Security held a network security themed forum on "Building the Great Wall of Rule of Law Together and Building a Harmonious Society", collecting and announcing a batch of typical network security cases. Public security departments in various regions have distributed 1.5 million copies of various network security propaganda materials, and more than 70 network police law enforcement accounts in Beijing, Tianjin, Shanghai, Shandong, Guangdong and other places have released and promoted information on network security laws and regulations. September 23- Financial Day, the People's Bank of China held the 2016 China Financial Cyber Security Forum, organized ICBC, Agricultural Bank of China, Bank of China, China Construction Bank, Bank of Communications, China UnionPay and other units to participate in the Cyber Security Expo, and organized local bank outlets to send more than 10 million cyber security knowledge manuals. On September 24th - Youth Day, the Central Committee of the Communist Youth League held a themed event called "Voice of Youth · Youth and Cybersecurity", attracting more than 10000 young people to participate and experience. Various levels of youth organizations around the theme of cybersecurity organized more than 1100 centralized propaganda and education activities, including 41 online events. On September 25th - Public Welfare Promotion Day, the State Administration of Press, Publication, Radio, Film and Television coordinated with CCTV to produce and broadcast the public service advertisement "Online Fraud", which was broadcasted 657 times with a total duration of over 691 minutes.

（3） Highly valued, local activities showcase a variety of highlights

The 2016 National Cybersecurity Awareness Week was held nationwide for the first time, covering 31 provinces (regions, cities) in various forms. Compared with the previous two editions, this publicity week has received high attention from the local authorities, with a significant increase in the influence of the activities and a significant expansion of the radiation area, forming a nationwide linkage situation and sparking a wave of attention to cybersecurity in the whole society.

1. Broad participation

Beijing organized the Beijing Tianjin Hebei University Student Network Security Knowledge and Skills Challenge, with a total of 78 teams from universities in Beijing, Tianjin, and Hebei participating in the online competition; Hainan Province organized the first Cybersecurity Competition, with 55 representative teams participating in the competition; Heilongjiang Province organized a cybersecurity skills competition, with 24 teams from 13 universities in the province participating; Shaanxi Province held the 2016 China Xi'an "Huashan Cup" Network Security Skills Competition, attracting more than 1000 domestic teams and over 3000 participants. Guangdong Province held the Information and Communication Industry Network Security Skills Competition, with over 50000 participants.

2. Go deep into the grassroots level

14 leagues, cities, and 102 banners and counties in Inner Mongolia held a special event on network security publicity and education, covering more than 7.5 million people, accounting for one-third of the total population of the region. Siziwang Banner in Ulanqab City organized a thousand person network security education conference for primary and secondary school students, parents, and 21 internet cafe leaders in the entire banner; 21 cities (prefectures) and 183 counties (cities, districts) in Sichuan Province have chosen to carry out cybersecurity science popularization and experience activities in squares, parks, and communities with high local population flow. The Aba Tibetan and Qiang Autonomous Prefecture Propaganda Week covers 13 county (city) government departments, enterprise units, school teachers and students, ordinary citizens, and temple monks and nuns throughout the state; Qinghai Province will carry out network security propaganda activities in rural areas, villages and households, and go deep into Tibetan accounting rooms and towers. The propaganda scope will be expanded in the form of bilingual Tibetan and Chinese, covering six provinces and two cities throughout the province. Even Baiyu Township, Jiuzhi County, Guoluo Tibetan Autonomous Prefecture, 690 kilometers away from Xining, will provide local Tibetan herdsmen with information on how to safely access the internet and how to identify online fraud. Banan District in Chongqing has launched the "Five Enters" campaign of entering rural areas, communities, schools, enterprises, and commercial districts, and sent a cybersecurity open letter to 100000 parents of students. Chuxiong, Xishuangbanna, Diqing, Pu'er, Nujiang and other prefectures (cities) and counties (districts) in Yunnan Province have taken to the streets to popularize cybersecurity knowledge to citizens through distributing flyers, display boards, on-site explanations and other forms.

3. Distinctive features

Beijing held a special performance of the drama "Circle A" with the theme of exposing telecommunications fraud. Shanghai held the unveiling ceremony of the first "Youth Cybersecurity Education Pilot Base" in China, organizing young students to write, direct, and perform a cybersecurity themed drama called "Three Beats at White Bone Spirit". Jiangsu Province organized the broadcast of public service announcements on cable TV network security, covering 13 million users throughout the province. Guangdong Province organized a network security technology and achievements exhibition, with 168 units participating, covering an exhibition area of over 11000 square meters, and attracting more than 120000 visitors. Sichuan Province has set up public interactive projects such as "Rongcheng Special Agent Bureau - Stage and Photography Area", "Technology Rising Posture - Network Security Expert Gathering Area", "Battle of Black clothed Men - Network Security Interactive Experience Area", and "Knowledger Maze" in the bustling Chunxi Road Commercial Pedestrian Street Square, attracting a large number of citizens to queue up and experience. The Xizang Autonomous Region organized a signing activity of "striving to be a little guardian of network security", which was attended by thousands of primary school students.