Research Background

China is located in the eastern part of the Eurasian continent, on the west coast of the Pacific Ocean, with vast territory and is one of the countries with the largest number of neighboring countries in the world. Among them, China borders 14 countries on land and 9 neighboring countries at sea, with a total of 21 neighboring countries distributed in Southeast Asia, South Asia, Central Asia, Northeast Asia, and other regions. Having numerous neighboring countries poses complex challenges to China's diplomacy with its neighbors, but it also brings great opportunities for the development of China and its neighboring countries. China's Minister of Foreign Affairs Wang Yi publicly said that neighboring countries have always been China's diplomatic priority. In recent years, China's cooperation with neighboring countries has become closer, adhering to the diplomatic concept of "closeness, sincerity, benefit, and inclusiveness". The relationship between China and ASEAN countries has reached a higher point, restarting cooperation between China, Japan, and South Korea, significantly enhancing cooperation with South Asian countries, and fully covering strategic partnerships with Central Asian countries. This has promoted the development of the Shanghai Cooperation Organization into a new stage and rooted the concept of a community with a shared future in the surrounding areas. At the same time, under the concept of diplomacy for a new era of socialism with Chinese characteristics, China has constantly opened up a new situation of major country diplomacy with Chinese characteristics for a new era, creatively put forward many new measures and initiatives, actively promoted the construction of the "the Belt and Road" to go deeper and more practical, and brought benefits to neighboring and co building "the Belt and Road" countries. In the face of regional hot issues, China actively plays a constructive role in bridging differences, promoting peace and facilitating talks, and proves through practical actions that China is a builder of world peace and a contributor to global development.

In recent years, China's political, economic, and cultural exchanges with neighboring countries have become increasingly close. The communication and connections between Chinese citizens and citizens of neighboring countries have become closer, and their perception of neighboring countries has also changed accordingly. The relationship between China and its neighboring countries is the reference frame for citizens to view the image of neighboring countries. Surveying the image of neighboring countries in the eyes of Chinese people can provide a deeper understanding of the Chinese public's understanding of the regional situation, and also reflect the citizens' understanding of China's foreign policy as a major country from the side. Therefore, the analysis of the image of neighboring countries in the eyes of countrymen should be regarded as a long-term task, and the 2019 public opinion survey is still based on national data, presenting countrymen's perceptions and feelings of neighboring countries.

II. Survey Results

This article mainly selects seven neighboring countries as the survey objects, namely Japan, South Korea, Indonesia, and Singapore, which are maritime neighbors, and Russia, Pakistan, and India, which are land neighbors. The selection of the survey subjects mentioned above takes into account the balance of national strength and the coverage of close relationships. The investigation covers the following seven aspects: firstly, the evaluation of national strength, which involves the views of the Chinese people on the politics, economy, technology, military and other aspects of major neighboring countries; The second is the level of interest, including the attractiveness of specific neighboring countries to the Chinese public; The third is the visit situation, which examines the frequency of cross-cultural exchanges between the Chinese public and neighboring countries; The fourth is the level of understanding, exploring the Chinese public's awareness of the basic situation of major neighboring countries; The fifth is impression scoring, which compares the emotional differences of the Chinese public towards neighboring countries; The sixth aspect is relationship perception, which involves understanding the relationship between neighboring countries and China in the minds of the Chinese public; The seventh is event evaluation, investigating the Chinese public's views on specific hot topics related to neighboring countries.

（1） Basic understanding of neighboring countries

The evaluation of the image of a big country includes four aspects: politics, economy, science and technology, and military. The results of countrymen's evaluation of neighboring countries are shown in Figure 1. In terms of understanding political powers, over half of the respondents (52.5%) believe that Russia plays an important role in today's international affairs; Japan ranks second, with over 20% of respondents (23.6%) believing that it has significant political influence internationally, but its recognition lags far behind Russia; South Korea ranks third, with only 10% of respondents (10.1%) believing it to be a political power, and its recognition is less than half of Japan's; In terms of recognition of economic powers, the first ranked Russia (29.8%) is almost on par with the second ranked Japan (29.7%), Singapore ranks third (10.9%), and South Korea ranks fourth (9.8%). In terms of their perception of a technology powerhouse, nearly 40% of respondents (37.6%) believe that Japan is a technology powerhouse, followed by Russia with 28.7% recognition, South Korea with 10.9% recognition, and Singapore (7.0%) in fourth place. In terms of the perception of military powers, nearly 50% of the respondents (48.7%) believe that Russia is a true military power, far surpassing other countries. This recognition is related to the long-standing impression of Russia in the minds of the Chinese public; Japan ranks second with a recognition rate of 15.6%; South Korea ranks third (6.4%), while the recognition of other countries does not exceed 6%. To sum up, in the eyes of countrymen, Russia plays a greater role in the international community with its strong political and military strength, while Japan is good at economy and science and technology, and the development of other surveyed neighbors is relatively average.

图1 中国公众对周边7国的国力评价

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Figure 1: Chinese public's evaluation of the national strength of seven neighboring countries

Countrymen's views on the future development prospects of neighboring countries can also show their understanding of current international affairs. More than 80% of respondents (81.5%) believe that China will become the world's top power by 2050, far surpassing other neighboring countries (see Figure 2). 25.1% of respondents believe that Russia will become a world power by 2050, while only 7.5% of respondents make the above evaluation of Japan. The proportion of respondents who believe that the remaining neighboring countries will become world powers by 2050 does not exceed 5%.

Figure 2: Chinese public's prediction of world powers by 2050

（2） Level of interest in neighboring countries

Traveling and visiting reflect the public's interest in specific countries from the side. China has become the largest outbound tourism market at present. According to the Basic Situation of the National Tourism Market in 2019 released by the China Tourism Research Institute on March 10, 2020, the number of outbound tourists of Chinese citizens in 2019 has reached 155 million. Southeast Asia has always been a popular choice for countrymen outbound tourists. South Korea and Japan also attract many Chinese tourists with relatively high-quality tourism environment. The survey results are shown in Figure 3, where South Korea and Japan are the neighboring countries that respondents choose the most, with 13.1% of respondents having visited both countries; Singapore ranks third, with 9.5% of respondents having visited; 6.8% of respondents have visited Russia; Pakistan (2.4%), Indonesia (2.2%) and India (1.8%) accounted for a relatively low proportion of countrymen travel choices.

Figure 3 Basic situation of Chinese public visiting neighboring countries

The level of interest reflects the attractiveness of a specific country to the Chinese public. In this survey, Russia has the highest attraction to countrymen, with 38.3% of respondents expressing interest in Russia; Japan ranks second with a proportion of 37.8%, slightly behind the first place Russia; South Korea ranks third with 28.8% of respondents interested in the country; The proportion of respondents who expressed interest in Pakistan, Singapore, and India was 14.8%, 13.2%, and 10.4%, respectively; Relatively few respondents are interested in Indonesia, accounting for only 3.5% (see Figure 4).

Figure 4: The level of interest of the Chinese public in neighboring countries

The media is one of the main channels for the public to obtain information. In addition to paying attention to news reports in one's own country, the level of interest in a specific country may affect the degree of attention paid to that country's news reports, thereby subtly influencing respondents' judgment of the national image of other countries. From the data, it can be seen that there is a relatively similar trend in the level of interest and attention of the Chinese public towards the seven neighboring countries and their coverage of the country. As shown in Figure 5, in order to better compare, a bar chart presentation was used here. Among them, Russia and Japan rank first and second respectively in the degree of interest of countrymen. In the answer to the question "Which countries' news do you pay the most attention to", Japan ranked first, with 32.8% of respondents stating that they are most frequently exposed to Japanese news reports outside of their home country; Russia ranks second with 29.9% attention, but the gap with the first place Japan is relatively small. The rankings and data trends of the other countries are the same for both. South Korea ranks third, with 26.1% of respondents frequently following news reports about South Korea outside of their home country. Except for domestic countries, the respondents who are most concerned about news reports related to Pakistan, Singapore, and India account for 9.9%, 9.5%, and 7.2% respectively.

Figure 5 Comparison of Chinese public interest in neighboring countries and attention to reports related to that country

（3） Emotional attitude towards neighboring countries

The impression ratings of Chinese respondents towards the seven neighboring countries are shown in Figure 6. The top three countries with scores exceeding 7 are Russia, Pakistan, and Singapore. Among them, Russia scored the highest (7.7 points), while Pakistan and Singapore scored 7.3 and 7.2 points, respectively. There are four countries with scores below the average (6.7 points), namely South Korea (6.5 points), Indonesia (6.4 points), India (6.1 points), and Japan (5.7 points).

Figure 6: Chinese public's impression rating of neighboring countries

Generally speaking, demographic characteristics can affect the cognitive evaluation of respondents. This study selected gender, age, and education level as independent variables to further depict the differences in impressions of neighboring countries among populations with different characteristics. In terms of gender, male and female respondents gave the same rating to Russia, Indonesia, and India, three neighboring countries, with scores of 7.7, 6.4, and 6.1, respectively. When rating Japan, although there were slight differences between male and female respondents, the difference was minimal, with male respondents scoring 5.8 points and female respondents scoring 5.7 points. When rating Pakistan, South Korea, and Singapore, female respondents scored higher than male respondents (see Figure 7).

Figure 7: Rating of impressions of neighboring countries by respondents of different genders

In terms of age, the research team divided the respondents into five groups: 18-29 years old, 30-39 years old, 40-49 years old, 50-59 years old, and 60 years old and above. There are significant differences in the impression ratings of seven neighboring countries among respondents of different age groups. In the rating of the neighboring countries mentioned above, the impression rating given by the 18-29 age group to each surveyed neighboring country is the lowest among all age groups, while the impression rating given by the 60 year old and above group to each surveyed neighboring country is the highest among all age groups. Taking Pakistan as an example, the 18-29 age group gave a score of 7.1, while the 60 and over age group gave a score of 7.9. The largest difference in scores is in Japan, with a score of 6.6 for those aged 60 and above, and 5.0 for those aged 18-29. The two age groups have a score difference of 1.6 points (see Figure 8).

Figure 8: Rating of impressions of neighboring countries by respondents of different age groups

In terms of education level, the research team divided the respondents into six groups based on their educational background: primary school and below, junior high school, vocational school/high school/technical school, college/university/undergraduate students, undergraduate graduates, graduate students and above. As shown in Figure 9, firstly, there are significant differences in the evaluation of the same country by groups with different levels of education. Taking Indonesia as an example, respondents with primary or lower education gave the country a score of 7.2, while those with graduate or higher education only gave 5.5, indicating a significant difference between the two. Secondly, among respondents with the same level of education, there are significant differences in their evaluations of different countries. For example, among respondents with a bachelor's degree, this group gave Russia a score of 8.0, while Japan only received a score of 6.1. The same group gave the two countries a score difference of 1.9 points. Thirdly, there is relative consistency in the scoring of certain countries by groups with different levels of education. Taking Japan and Russia as examples, all respondents gave Japan the lowest score, while giving Russia the highest score, with scores of 7 or above for different educational groups.

Figure 9: Impression ratings of neighboring countries by respondents with different levels of education

In addition to the impact of demographic characteristics on statistical relevance, the impression and evaluation of neighboring countries by respondents may be influenced by their own level of attention to international affairs. Based on the above assumptions, this study conducted a correlation analysis between international affairs attention and respondents' impression ratings of seven neighboring countries. A Likert five point scale was designed in the questionnaire to investigate the respondents' level of attention to international affairs in their daily lives (1=very concerned, 5=completely indifferent). The results are shown in Tables 1 and 2. There is a significant correlation between the respondents' level of attention to international affairs and their impression of neighboring countries. The correlation is significant at the 0.01 level and negative, indicating that the respondents' evaluation of their impression of neighboring countries is influenced by their own level of attention to international affairs. Specific manifestations include Pakistan (r=-0.257,p<0.01), Russia (r=-0.211,p<0.01), South Korea (r-0.211,p<0.01), Japan (r-0.290,p<0.01), Singapore (r-0.192,p<0.01), India (r-0.235,p<0.01), Indonesia (r>=-0.230,p<0.01). This indicates that the respondents' evaluation of neighboring countries is based on their own understanding of international affairs, rather than blind judgment.

表1 国际事务关注度和对邻国的印象打分相关性分析（1）

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Table 1 Correlation analysis between international affairs attention and impression rating of neighboring countries (1)

表2 国际事务关注度和对邻国的印象打分相关性分析（2）

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Table 2 Correlation analysis between international affairs attention and impression rating of neighboring countries (2)

（4） Perception of China's relations with neighboring countries

In terms of China's relations with neighboring countries, the research team surveyed respondents' evaluations of China's relations with five neighboring countries, namely Pakistan, Russia, Japan, India, and Indonesia. The questions were asked in a multiple-choice format, dividing the relationships into four dimensions: competitive relationships, competitive and partnership relationships, and neither/nor unclear. The results are shown in Figure 10.

Figure 10: Chinese public's perception of the relationship between neighboring countries and China

In terms of partnership, over 60% of the respondents (61.1%) believe that China and Pakistan have a partnership. Since the formal establishment of diplomatic relations between China and Pakistan in 1951, the two countries have maintained a good friendship, and China Pakistan is an "all-weather strategic cooperative partnership". With substantial progress made in the construction of the "the Belt and Road", the construction of the China Pakistan Economic Corridor and practical cooperation in other fields in recent years, China Pakistan relations will develop at a higher level. 46.7% of the respondents believe that Russia and China have a partnership. China and Russia signed the "Treaty of Good Neighborliness and Friendship between China and Russia" in 2001, and the two countries hold regular summit meetings and state visits. 2019 marks the 70th anniversary of the founding of the People's Republic of China and the 70th anniversary of the establishment of diplomatic relations between China and Russia. The heads of state of China and Russia have elevated their relationship to a "comprehensive strategic partnership of cooperation in the new era". 36.6% of respondents believe that China and Indonesia have a partnership and share common interests at the bilateral, regional, and multilateral levels. In particular, in recent years, the positioning of bilateral relations has been constantly improved, the areas of cooperation have been constantly expanded, and the joint construction of the 21st Century Maritime Silk Road has yielded fruitful results. The development of maritime cooperative partnership and close cooperation in international and regional affairs have brought benefits to the two peoples and made important contributions to regional and global prosperity and stability. 32.0% of respondents believe that China and India have a partnership, while only 13.7% of respondents believe that China and Japan have a partnership (see Figure 11).

Figure 11: The "Partnership" Countries in the Eyes of the Chinese Public

In terms of competition and competition and partnership, as shown in Figures 10 and 12, over 30% of respondents (34.7%) believe that China and Japan have a competitive relationship, while 32.8% of respondents believe that China and Japan have a competitive and partnership relationship. In 1972, China and Japan signed and issued the Joint Declaration between the Government of the People's Republic of China and the Government of Japan, achieving the normalization of diplomatic relations. In the context of economic globalization, China and Japan are important trading partners and have exchanges and cooperation in technology and culture. However, there are differences in the focus between China and Japan in some areas, which is an important factor affecting the Chinese public's judgment of Sino Japanese relations. 16.9% of respondents believe that China and India have a competitive relationship, while 30.2% of respondents believe that China and India have a competitive and partnership relationship. The border issue has always been a major obstacle to the friendly diplomatic relations between China and India. In 2018, China and India had in-depth exchanges of views on the border issue and reached important consensus. Both sides decided to handle the border issue properly from the perspective of the overall situation and the well-being of the people. China and India are both four ancient civilizations, developing countries, and populous countries in the world. Both countries are BRICS countries and have achieved fruitful economic results together. India is also one of China's most important overseas engineering contracting markets. Since 2015, Indian Prime Minister Modi has also made multiple state visits to China, marking a new stage in the relationship between China and India.

Figure 12: The "competitive relationship" in the minds of the Chinese public

Considering the influence of demographic characteristics on respondents' evaluation of state relations, the research team used gender, age, and education level as independent variables to further depict the differences in respondents' views on China's relations with neighboring countries.

In terms of gender, there are significant differences between male and female respondents in their understanding of the relationship between China and the four neighboring countries of Pakistan, Japan, India, and Indonesia. Specifically, Pakistan (r=0.088, p<0.01), Japan (r=0.075, p<0.01), India (r=0.064, p<0.01), and Indonesia (r=0.053, p<0.01) exhibit these differences. As shown in Table 3, taking the evaluation of the relationship between China and India by respondents of different genders as an example, 292 male respondents believed that China and India were in a competitive relationship, while 130 female respondents chose this option. The number of male respondents who chose China and India as a competitive relationship was more than twice that of female respondents (see Table 3). However, there was no significant difference in the evaluation of the relationship between China and Russia among respondents of different genders (see Table 4). 603 male respondents believed that China and Russia were partners, while 564 female respondents believed that China and Russia were partners (see Table 4).

表3 不同性别的受访者对印度与中国的关系评价

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Table 3: Evaluation of the Relationship between India and China by Respondents of Different Genders

表4 不同性别的受访者对俄罗斯与中国的关系评价

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Table 4 Evaluation of the relationship between Russia and China by respondents of different genders

In terms of age, the research team divided the respondents into five groups: 18-29 years old, 30-39 years old, 40-49 years old, 50-59 years old, and 60 years old and above, and investigated the evaluation of the relationship between China and five neighboring countries including Pakistan, Russia, Japan, India, and Indonesia by respondents of different age groups. Data shows that there are significant differences in the evaluation of China's relationship with neighboring countries among respondents of different age groups, specifically manifested as Pakistan (r-0.071,p<0.01), Russia (r-0.054,p<0.01), Japan (r-0.078,p<0.01), India (r-0.095,p<0.01), Indonesia (r-0.093,p<0.01). The youngest group of respondents has the greatest difference in their evaluation of China's relationship with neighboring countries. Among the 18-29 year old group of respondents, 287 people checked "competitive relationship" in their evaluation of China's relationship with Japan; In terms of evaluating the relationship between China and Pakistan, only 6 respondents aged 18-29 selected "competitive relationship".

In terms of education level, the research team divided the respondents into six groups based on their educational background: primary school and below, junior high school, vocational school/high school/technical school, college/university/undergraduate students, undergraduate graduates, graduate students and above. The study investigated the evaluation of the relationship between China and five neighboring countries including Pakistan, Russia, Japan, India, and Indonesia by respondents with different levels of education. The data shows that there are significant differences in the evaluation of the relationship between China, Pakistan, and Russia among respondents with different levels of education, specifically manifested as Pakistan (r=-0.042, p<0.05) and Russia (r=-0.081, p<0.01). However, there was no significant difference in the evaluation of the relationship between China and its three neighboring countries, Japan, India, and Indonesia, among the respondents. In the evaluation of the relationship between these three countries and China, the educational background of the respondents was not an explicit factor affecting their evaluation of the relationship between China and its neighboring countries.

（5） Evaluation of hot events

Although peace and development are the main themes in today's world, conflicts also occur from time to time, many of which involve the distribution of multiple interests between one's own country and neighboring countries. Against this background, the survey of the Chinese public's views on specific hot events related to neighboring countries can reflect from the side the evaluation of people going abroad on the relationship between their country and neighboring countries. For over half a century, the conflict between India and Pakistan in the Kashmir region has never ceased. The frequent conflicts between India and Pakistan have affected world peace and stability, and are not conducive to the harmonious development of the two countries and their respective Asian regions. India and Pakistan are both land neighbors of China, and the disputed Kashmir region between the two countries is also adjacent to China. The research team aims to understand the Chinese public's views on the measures taken by China in the India Pakistan relationship by asking the question "How do you evaluate the role played by China in the India Pakistan relationship" (with a value of 1-5, where 1=completely disagree and 5=completely agree), and attempts to interpret the Chinese public's deep emotional perception of the two countries. As shown in Figure 13, when respondents viewed China's role in India Pakistan relations, 66.9% of them "fully agree/agree" that China is an arbitrator in maintaining regional peace, only 7.8% of them checked the "completely disagree/disagree" option, and 25.4% of them checked the "unclear/half agree/half disagree" option. Regarding the statement that China plays a mediator in India Pakistan relations, 75.3% of respondents checked "completely agree/agree", 3.0% checked "completely disagree/disagree", and 21.6% checked "unclear/half agree/half disagree". This indicates that the Chinese public recognizes the measures taken by China in India Pakistan relations. As an influential country on the world stage, China plays a crucial role in maintaining regional peace and handling India Pakistan relations.

Figure 13 Chinese public's evaluation of China's role in India Pakistan relations

Since the 1970s, there has been a dispute among six countries and seven parties over the sovereignty of islands and reefs in the South China Sea and the jurisdiction of some waters. Foreign powers use the South China Sea dispute as an excuse to intervene in South China Sea affairs in order to seek their political, economic, and strategic interests. The research team asked "How do you view the South China Sea issue" (with values ranging from 1 to 5, where 1=completely disagree and 5=completely agree) to understand the subjective perception of the Chinese public towards the South China Sea issue, and attempted to use this as a starting point to understand the emotional attitude of the Chinese public towards neighboring countries. The results are shown in Figure 14. 71.5% of respondents checked the option 'fully agree/agree' that the South China Sea issue should not be internationalized and should be resolved by the relevant parties themselves, 6.9% checked 'completely disagree/disagree', and 21.5% checked 'unable to explain/half agree/half disagree'. Regarding the option 'China's attitude plays a key role in the South China Sea issue', 82.0% of respondents checked 'completely agree/agree', 2.4% checked 'completely disagree/disagree', and 15.6% checked 'unclear/half agree/half disagree'. 58.0% of respondents checked the option "fully agree/agree" to support the initiative of "shelving disputes and jointly developing", 17.4% checked the option "completely disagree/disagree", and 24.6% checked the option "unable to explain/half agree/half disagree". Data shows that the vast majority of respondents insist that China should defend its sovereignty and speak out with reason in the South China Sea issue; Most respondents believe that the South China Sea issue, as a matter of China's sovereignty, should not be internationalized and should be handled by the countries involved themselves.

Figure 14 Chinese public's views on the South China Sea issue

Three Discussions and Suggestions

By analyzing the 2019 public opinion survey data from the National Institute of Communication Strategy, this article depicts the emotional attitudes of the Chinese public towards neighboring countries and explores their evaluation of China's relations with them. It has profound significance for China to speak up about the "Chinese story" and establish its national image in the surrounding areas and the international community. China's interactions with neighboring countries have natural geographical advantages, and neighboring countries have always been an important direction of China's diplomacy. With the gradual deepening of China's openness, interactions with neighboring countries will provide a larger stage for China's diplomacy. China is also striving to spread the concept of peaceful development to neighboring countries, leading them towards deeper development in a more peaceful and friendly direction. In its political, economic, and cultural exchanges with neighboring countries, China should pay more attention to spreading the Chinese story, voicing China's voice and proposing Chinese solutions internationally and regionally. The data and conclusions of this public opinion survey provide insights for China's future communication strategies with neighboring countries.

（1） Transforming communication concepts and telling Chinese stories well

The "the Belt and Road" initiative proposed by China is a new concept and new practice of all-round opening up. As the "the Belt and Road" initiative gradually moves from vision to reality, China has closer cultural exchanges with neighboring countries. Understanding the impression of neighboring countries in the eyes of countrymen is of great significance to promoting the cultural integration between China and neighboring countries. Firstly, China needs to strengthen cultural exchanges with neighboring countries, where civilizations become colorful and enriched through mutual learning; We should take the "the Belt and Road" initiative as a link to actively spread China's concept of peace and development; We should not only pay attention to economic and political exchanges with neighboring countries, but also pay attention to the spread of soft power. We should encourage excellent TV dramas, movies and music works to be translated and spread abroad. In particular, we should spread China's excellent family culture and ideas, and show the spirit of the Chinese people to work hard to build socialism and realize the Chinese dream. Second, encourage universities and scientific research institutions to carry out international cooperation and exchanges, establish a long-term mechanism for exchange and development, and give students from neighboring countries and countries jointly building the "the Belt and Road" a chance to visit China, learn about China's long-standing culture, and encourage them to become communicators of Chinese culture after returning home. Thirdly, many neighboring countries can also see the shadow of traditional Chinese culture in the process of cultural development. We need to seize the commonalities of excellent historical culture, plan and hold major folk cultural exchange and dissemination activities, promote communication and exchange among folk groups, promote the development of soft power in cultural activities and exchanges, and strengthen cultural communication between countries. Fourthly, we need to create cultural symbols with Chinese characteristics, strengthen brand promotion, such as the panda culture in Sichuan and the mural culture in Dunhuang, and use brands as bridges to spread the charm of Chinese culture to neighboring countries and increase their interest in it.

（2） Improve the quality of the public and encourage individual dissemination

As China's exchanges with neighboring countries become closer, Chinese people travel to neighboring countries and interact more closely with their neighbors. Therefore, we should encourage every countrymen to become a communicator of Chinese stories, tell Chinese people's own stories, tell Chinese cultural connotation in ways that foreign people can hear and understand, and enhance the affinity of cultural communication. With the improvement of China's tourism law, every citizen who travels abroad should enhance their personal qualities, convey good qualities and a positive spirit during the tourism process, establish a sense of patriotism, and have a personal mission to establish a good image of China in foreign countries. In addition, individuals with Chinese characteristics and spirit are encouraged to open social media accounts and spread information about Chinese cuisine, culture, and attitudes towards life through short videos and other forms. In terms of disseminating Chinese stories to the outside world, we need to innovate expression methods, strengthen communication capabilities, expand communication channels, promote dialogue and exchange among the people, fully utilize various emerging media, and let the world know a comprehensive, three-dimensional, and authentic China.

（3） Pay attention to the public opinion situation and actively respond to issues

Faced with the trend of globalization and multipolarity in the world, China's relations with neighboring countries are gradually deepening and playing a leading role in the region. With China's active participation in regional cooperation, the initiative to put forward the "the Belt and Road" initiative, the "Asian Investment Bank" and other development policies, and the signing of regional development agreements such as the Regional Comprehensive Economic Partnership Agreement, China's exchanges with neighboring countries and the Asian region have gradually become closer. In this context, there are still some countries that have misunderstandings about China. In the face of malicious smear campaigns and misunderstandings of China by neighboring countries, the authorities should pay attention to the international public opinion situation, strengthen their analysis and judgment of specific international events, take the initiative in discourse, proactively respond to concerns, clarify fallacies, and establish a positive image. At the same time, the government should take the initiative to create public opinion, innovate official communication models, strengthen agenda setting for major international events, use various presentation modes and perspectives to report on major events, and deepen the understanding of China's ideology and development model among countries.