Nanning, located in the south of central Guangxi, faces Southeast Asia, backs the Great Southwest, borders Guangdong, Hong Kong and Macao in the east, and faces the Gulf of Tonkin in the south. With the characteristics of nearshore, nearside, riverside, and along the line, Nanning is the intersection of multi regional cooperation such as Pan Beibu Gulf economic cooperation, Greater Mekong Sub regional cooperation, and Pan Pearl River Delta cooperation. It is also a leading city in China's opening and cooperation to ASEAN, a permanent host of the "China ASEAN Expo", and an important gateway city in the organic connection of the national "the Belt and Road". As the third batch of cities in the cross-border e-commerce comprehensive pilot zone, Nanning fully leverages its geographical and industrial advantages, seizes the development opportunities of cross-border e-commerce, continuously optimizes policies and business environment, vigorously promotes infrastructure construction, strengthens the construction of professional talent team, researches and explores innovative models, and cultivates favorable soil for the large-scale development of cross-border e-commerce in Nanning. It has become the "forefront window" of China's cross-border e-commerce industry facing ASEAN, gradually building a cross-border e-commerce headquarters base based in ASEAN and facing the world.
Development Status of Nanning Comprehensive Pilot Zone
(1) The transaction scale continues to expand
In August 2018, the State Council approved the establishment of the third batch of 22 cross-border e-commerce comprehensive pilot zones, including Nanning City; In December of the same year, the China (Nanning) Cross border E-commerce Comprehensive Pilot Zone officially opened for operation, becoming the first city in the third batch of cross-border e-commerce comprehensive pilot zones to open for operation. With the support of a series of policies in the cross-border e-commerce pilot zone, the cross-border e-commerce business in Nanning pilot zone has developed rapidly. In 2019, the cross-border e-commerce import and export business in Nanning pilot zone reached 35 million orders, with a transaction volume of 726 million yuan. In 2020, there were 46.0727 million cross-border e-commerce imports and exports, with a transaction volume of 2.164 billion yuan, an increase of 31.63% and 198% respectively year-on-year, exceeding the target of annual business volume growth. 40 new cross-border e-commerce enterprises were added throughout the year, and the business development scale and growth rate of Nanning Comprehensive Pilot Zone ranked among the top in the third batch of comprehensive pilot zones.
(2) Continuous improvement of policy system
As early as 2017, while actively planning to apply for the Cross border E-commerce Comprehensive Pilot Zone, Nanning City formulated and issued the "Several Opinions on Accelerating the Development of Cross border E-commerce", proposing to fully support the prosperous development of cross-border e-commerce in Nanning from various aspects such as attracting leading enterprises, cultivating enterprises in trading, logistics, park and platform construction, etc. After the approval of the comprehensive pilot zone, Nanning has successively issued multiple policy documents based on the actual development of the cross-border e-commerce industry, including the "Implementation Plan for China (Nanning) Cross border E-commerce Comprehensive Pilot Zone", "Support Policy for the Construction of China (Nanning) Cross border E-commerce Comprehensive Pilot Zone", and "Development Plan for China (Nanning) Cross border E-commerce Comprehensive Pilot Zone (2021-2025)". These documents have optimized and improved the policy system for the development of cross-border e-commerce in Nanning from multiple aspects such as business environment, industrial transformation, platform and enterprise cultivation, and talent construction. The business environment for industrial development continues to improve, and the relevant policy system for cross-border e-commerce is also becoming increasingly perfect, effectively promoting the rapid development of Nanning's cross-border e-commerce industry (see Table 1).
表1 南宁市跨境电商支持政策
表1 南宁市跨境电商支持政策 | ||
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时间 | 政策名称 | 主要内容 |
2018年12月 | 《中国(南宁)跨境电子商务综合试验区实施方案》 | 综试区建设的发展目标和发展定位、“两平台六体系”建设、跨境电商新业态创新发展、监管方式创新发展、通关便利化、税收征管、金融支持等 |
2019年12月 | 《中国(南宁)跨境电子商务综合试验区建设支持政策》 | 跨境电商服务体系建设、物流供应链体系建设、财税金融支持、用地支持、经营主体发展、创新发展和人才培育等 |
2021年3月 | 《中国(南宁)跨境电子商务综合试验区发展规划(2021~2025)》 | 南宁综试区发展定位和跨境电商产业布局及相关保障措施 |
Table 1 Cross border E-commerce Support Policies in Nanning City
(3) The online and offline service system is becoming increasingly sound
In order to promote the degree of liberalization, facilitation, and standardization of cross-border trade between Nanning and ASEAN countries, Nanning closely follows the development mainline of improving supporting construction, project follow-up services, and expanding and strengthening the park, actively exploring and practicing the "online and offline" cross-border e-commerce new retail service model. One is to actively promote the construction of online comprehensive service platforms. In 2015, the Nanning Cross border Trade E-commerce Comprehensive Service Platform was launched, and the first cross-border e-commerce retail export business was officially opened, marking the official launch of Nanning's cross-border e-commerce business. In order to continuously improve the functions of cross-border e-commerce platforms and expand the cross-border e-commerce business sector in the comprehensive pilot zone, Nanning continues to upgrade and transform its cross-border e-commerce platforms. The platform's clearance efficiency has been greatly improved, and cross-border e-commerce business has achieved "instant clearance". The platform's investment promotion has also made significant breakthroughs. As of September 2020, there were 122 registered enterprises on the platform, and well-known domestic cross-border e-commerce enterprises such as Alibaba, Superb Technology, and Best Logistics have been introduced. Secondly, the construction of offline infrastructure is becoming increasingly sophisticated. The China ASEAN (Nanning) Cross border E-commerce Industrial Park is an important carrier for Nanning to create a national e-commerce demonstration city. In order to achieve the "leapfrog catch-up" of Nanning Comprehensive Pilot Zone, Nanning actively connects with Henan Bonded Group, a well-known cross-border e-commerce park operator in China, and coordinates the use of Henan Bonded Group's mature operational experience and Guangxi Post's perfect logistics system. The three parties cooperate to build a project operation company and jointly appoint personnel to participate in the construction and operation of the park. Thanks to the professional park operation team, the construction efforts of the park have continued to increase. Infrastructure related to the park, such as the ASEAN Cross border E-commerce Incubation Center, Cross border E-commerce Big Data Center, and Cross border E-commerce Cold Chain Facilities, have been put into use. The efficiency of park supervision services continues to improve, and the comprehensive service functions of the park are becoming increasingly perfect.
With the continuous improvement of online and offline platform construction, new breakthroughs have been made in attracting enterprises and project investment in the park. It has attracted 88 cross-border e-commerce enterprises such as Best Logistics and Overseas Warehouse Group to settle in. Several key project landing agreements have been signed, including Lazada Cross border E-commerce Innovation Ecological Service Center, National Engineering Laboratory for E-commerce Transaction Technology Guangxi Laboratory, and others.
(4) The cross-border e-commerce industry ecosystem is gradually improving
Nanning City actively implements the requirements for the "three enterprises entering Guangxi" of central enterprises, bay enterprises, and private enterprises in the autonomous region, and has built a work pattern of top-down linkage, integration of centralized and decentralized management, and joint management. It focuses on supplementing and extending the industrial chain, and has achieved the landing of a large number of key enterprises and major projects through enterprise policies and precise docking. One is to promote cooperation between the People's Government of the Autonomous Region and Alibaba (China) Co., Ltd. and Ant Technology Group Co., Ltd., to support local brand enterprises and characteristic products in Nanning to go online, and to use cross-border e-commerce platforms such as Alibaba International Station and AliExpress to carry out business and help enterprises expand their international markets. The second is to promote the construction of Lazada Cross border E-commerce Innovation Ecological Service Center, by building a trade channel serving ASEAN and Southwest China, exploring and developing a new model of cross-border network live streaming economy for ASEAN countries, helping to build a digital economy talent system in Nanning Comprehensive Pilot Zone, and promoting the high-quality development of China's digital economy towards ASEAN. The third is to establish a deep cooperation mechanism with Cainiao Network Technology, rely on Cainiao International Logistics Supply Chain Network System, accelerate the landing of Cainiao Network Southeast Asia Logistics Hub (Nanning) project, and create a logistics core node for Southeast Asia.
Innovation Measures of Nanning Comprehensive Pilot Zone
(1) Innovation driven, continuously improving the regulatory facilitation environment
Nanning has seized the advantages of the "three zones superposition" of the Free Trade Pilot Zone, Nanning Comprehensive Bonded Zone, and Nanning Comprehensive Pilot Zone. While continuously promoting the offline infrastructure construction of the comprehensive pilot zone and upgrading the functions of the cross-border e-commerce online public service platform, driven by innovation, the customs clearance supervision service process has been continuously optimized, and multiple innovative supervision service models have been explored. The customs clearance supervision efficiency has been greatly improved, and the overall export clearance efficiency has been compressed from the previous 8 hours to about 1 hour, providing an efficient and convenient customs clearance service environment for cross-border e-commerce goods import and export.
One is to create the country's first "three in one" intensive regulatory model. In order to create a convenient, efficient, and intensive international regulatory service environment, Nanning Comprehensive Pilot Zone is based on the characteristic that the regulatory targets of inbound and outbound mail, express delivery, and cross-border e-commerce business are all personal belongings. With the support of China Post ASEAN E-commerce Regulatory Center, China ASEAN (Guangxi) International Express Regulatory Center, and Nanning International Mail Exchange Bureau, it has created a "three in one" intensive regulatory model that integrates international mail, cross-border e-commerce, and international express delivery supervision. It has broken through the physical and technical barriers of traditional business classification and zoning supervision of inbound and outbound mail, express delivery, and cross-border e-commerce, and achieved one-stop handling of cross-border e-commerce clearance services for international mail, express delivery, and cross-border e-commerce in the same area and place. Effectively meeting the diversified development needs of cross-border e-commerce import and export enterprises, Reducing the investment in enterprise warehousing, logistics, and operation personnel has become an important tool for achieving enterprise agglomeration in Nanning Comprehensive Pilot Zone. In addition, the "three in one" intensive supervision model has significantly reduced the construction and operation investment of regulatory departments in multiple regions, and improved the ability of customs clearance supervision services. Currently, the daily clearance capacity of Nanning Comprehensive Pilot Zone reaches 1 million pieces, and the efficiency and intelligence of supervision are higher than those of similar supervision places. The second is to explore the development of "fruit bonded import business". Based on the construction of the largest Chongzuo fruit import port between China and Vietnam, as well as the Nanning Chongzuo railway logistics line, we will explore the development of "fruit bonded import business". In December 2019, a cross-border e-commerce container trailer with a total weight of 4.5 tons of imported green skinned mangoes from Vietnam successfully entered the Nanning Comprehensive Bonded Zone, marking the first batch of cross-border e-commerce ASEAN fruit goods imported through international road transportation in Nanning to pass customs smoothly. This opened up the logistics channel for importing cross-border e-commerce ASEAN fruits in Nanning, enriched the ways Southeast Asian fruits are imported through small-scale border and cross-border trade, and based on the compliance, convenience, and accuracy characteristics of the "1210 Bonded Import" model, promoted the diversified and standardized development of cross-border e-commerce fruit import trade.
(2) Actively explore and comprehensively build a three-dimensional cross-border logistics system for ASEAN
Since 2020, Nanning has accelerated the construction of a convenient, efficient, low-priced, and high-quality cross-border e-commerce logistics service system for ASEAN and serving the southwestern and central southern regions of China. It fully leverages the role of Nanning as a "channel" along the border and coast, and achieves the expansion of cross-border transportation scale and efficiency improvement by sea, land, and air. One is road transportation. The China Vietnam cross-border e-commerce road transportation channel has achieved normalized operation, opening two direct freight routes between China and Vietnam, and gradually increasing the cross-border e-commerce road freight volume. The second is railway transportation. We will vigorously promote the construction of Nanning International Railway Port, conduct operational tests on cross-border e-commerce trains between China and Vietnam (Nanning Hanoi), and normalize the operation of cross-border container trains between China and Vietnam. In 2020, 172 trains were operated throughout the year, making it one of the best gathering points in the western region for connecting China and ASEAN countries through land international transportation channels, domestic goods exports and ASEAN goods imports, and seamless connection of China Europe China Vietnam trains. The third is air transportation. In 2020, the international air cargo and mail volume in Nanning grew rapidly, with an international (including regional) cargo and mail throughput of 10858.4 tons, a year-on-year increase of 373.1%; The SF Express China Vietnam (Nanning Ho Chi Minh City) all cargo international air cargo route has accumulated over 500 flights, the "passenger to cargo" charter flight route from Nanning to Manila has been successfully opened, and the cross-border e-commerce charter flight route from Nanning to Manila has successfully made its maiden flight. The opening of the cross-border e-commerce international air transport channel has effectively eased the pressure on port transportation affected by the epidemic and provided channel guarantees for the development of cross-border e-commerce in Nanning. The fourth is sea transportation. Nanning fully leverages its location advantage adjacent to the deep-water port of the Beibu Gulf and explores the use of the Beibu Gulf port group sea transportation channel to carry out cross-border e-commerce bonded import and export business. In May 2020, the first batch of coconut green was successfully cleared and entered the Nanning Comprehensive Bonded Zone through Qinzhou Bonded Port in Thailand, building a new sea land intermodal transportation channel for cross-border e-commerce goods import and export between China and ASEAN countries.
(3) Take multiple measures and collaborate to create the brand image of "Guipin Going Global" in Nanning
Based on the characteristics of local industries, Nanning utilizes cross-border e-commerce platforms to form an international development path of "Guipin" and "specialized, refined, unique and new", focusing on building the brand image of "Guipin going global", bringing new breakthroughs to the development of traditional industries, and injecting sufficient vitality into the development of cross-border e-commerce. One is to guide local industries to enter the zone and promote enterprise transformation. Introducing a group of local industrial and trade enterprises with Guangxi characteristics and advantages, such as Guangxi Yilang Home Technology Co., Ltd., to settle in Nanning Comprehensive Pilot Zone to carry out business. While consolidating the reliable quality and good reputation of handicrafts, hardware tool accessories and other products, expanding the cross-border e-commerce export scale of characteristic agricultural products such as "jasmine tea", "anise oil" and "cinnamon", and promoting the development of foreign trade. The second is to graft leading platform resources and optimize the local industrial ecology. Cooperate with key projects such as Shopee, a Southeast Asian e-commerce platform, to establish a comprehensive cross-border e-commerce product display and distribution platform, providing smooth sales channels for "Guipin going global". The third is to integrate exhibition platform resources and continuously expand the function of the "Nanning channel". By hosting large-scale international conferences such as the China ASEAN Expo, the World Guishang Conference, the Global SME Development Conference, the China Exhibition Economy International Cooperation Forum, and the China Japan Korea Health Industry Summit, we aim to promote and advertise through exhibitions, build an international exhibition and sales platform for "Guipin", expand its popularity and influence, cultivate and build professional exhibition brands such as the China (Nanning) International Green Food Expo, attract investors to Guangxi, and form an industrial agglomeration effect.
(4) Cross border live streaming "explores the improvement of the cross-border e-commerce industry ecosystem
Nanning actively seizes the opportunity period of the new marketing model of "live streaming sales", integrates cross-border e-commerce platforms and university resources in the comprehensive pilot zone, launches multiple cross-border live streaming activities or projects such as live streaming sales and live streaming talent cultivation, improves the cross-border talent cultivation system in Nanning, and promotes and drives the development of the cultural tourism and commercial industries in Nanning and even the autonomous region. One is to carry out "cross-border live streaming" to support the development of Nanning's cross-border e-commerce industry. The cross-border e-commerce live broadcast of the "Lazada Vietnam New Year Goods Festival" attracted 30 outstanding anchors from ASEAN countries and 20000 viewers from home and abroad; The "2020 Magnificent · Guangxi March 3 Warm Life Festival" event is based in Nanning Comprehensive Bonded Zone, and has built an online docking service platform for "staying at home, serving home, and connecting with Southeast Asia", creating opportunities for Guangxi based enterprises and industries to go abroad to ASEAN and promoting the formation of China ASEAN cross-border e-commerce network live streaming gathering areas and cross-border e-commerce industry chains. The second is to cultivate and strengthen cross-border professional talent support. Based on Lazada Cross border Ecological Innovation Service Center and the advantages of Lazada platform, Nanning Comprehensive Pilot Zone plans to launch the "First Lazada Southeast Asia Cross border Live Streaming Talent Competition" and "Cross border E-commerce International Talent Development Plan" projects, using competitions as training to accelerate the cultivation of international talents in the field of cross-border e-commerce, drive the development of Nanning's cross-border e-commerce live streaming economy, and provide new blood and vitality for the transformation and upgrading of Chinese supply chain enterprises' foreign trade.
(5) Cultivate business models and promote the digital transformation of traditional industries in Nanning
Nanning City vigorously cultivates new forms of foreign trade, actively guides and promotes local traditional foreign trade enterprises to carry out cross-border e-commerce business, expands overseas markets, and accelerates the digital transformation and upgrading of enterprises. One is to encourage comprehensive foreign trade service platforms such as Guimao Tianxia and Huimao Tong to provide cross-border e-commerce services for traditional enterprises, helping them solve problems in logistics channel construction, customs clearance, and overseas distribution of goods. The second is to establish a cross-border e-commerce export channel for local products through the official listing and operation of the Guangxi New Foreign Trade Incubation Base, promoting the transformation and upgrading of traditional enterprises' foreign trade. The third is to guide local enterprises to develop cross-border e-commerce import business, actively cultivate local traditional enterprises such as Nanning Department Store and Guangxi Jin'an, and further expand cross-border e-commerce import and export business.
Problems in the Construction of the Three Nanning Comprehensive Pilot Zone
(1) The homogenization competition in the comprehensive test area is fierce
In recent years, the country has continued to release the dividends of cross-border e-commerce policies, and the cities in cross-border e-commerce pilot zones have been continuously expanding. As of now, there are a total of 105 cross-border e-commerce pilot zones in China. The competition in pilot zones is relatively fierce, and compared with previous batches of pilot zone cities, the pressure of homogeneous competition is high, and it is difficult to break through and develop. One is cross-border e-commerce imports. The cross-border e-commerce import market has basically formed a pattern of top platform monopoly, with difficulty in attracting investment from leading enterprises and a small number and scale of local cross-border e-commerce enterprises; In addition, Nanning's highly advantageous cross-border trade between China and Vietnam is affected by the stability of the political and economic environment between the two countries, resulting in instability in cross-border e-commerce channels. The second is cross-border e-commerce exports. The foundation of Nanning's cross-border e-commerce industry is weak. Although Southeast Asian platforms Shopee and JD.com have been introduced, there are few local cross-border e-commerce export platforms, which will not provide sufficient support for the future cross-border e-commerce industry.
(2) The structure of cross-border e-commerce industry is single
Guangxi Zhuang Autonomous Region is located in the southwest corner of China, with relatively weak economic strength and industrial development. The capital city of Nanning has a weak industrial foundation, and the scale of cross-border e-commerce industry is still in the development stage, relatively lacking a unique cross-border e-commerce advantage industrial belt. Firstly, cross-border e-commerce exports mainly consist of labor-intensive light industrial products with low added value. Data shows that the export products of cross-border e-commerce in Nanning mainly include decorations, outdoor products, jewelry, gardening and home furnishings, bags, shoes, hats, mother and baby toys, local specialties, etc. The export products overlap with other characteristic industrial belts in China such as Guangzhou, Zhejiang, and Jiangsu. However, the advantages in research and development design, production technology, technical level, and market sales are insufficient. Local specialties represented by "old friend fans" have not formed well-known brands with domestic and international influence, and the brand premium ability is poor. Secondly, the integration degree between the "three major" key industries and cross-border e-commerce is not high. In recent years, Nanning has vigorously implemented the strategy of strengthening the city through industry, adhering to the simultaneous expansion of quantity and optimization of stock, and expanding and strengthening the three key industries of electronic information, advanced equipment manufacturing, and biomedicine. However, the integration of industries with cross-border e-commerce is not high, and the proportion of foreign trade exports of the three types of products is relatively small. Thirdly, the synergy with other advantageous industries in the autonomous region is low. The engineering machinery industry in Liuzhou City, Guangxi and the fruit industry in Pingxiang City, Guangxi have a high reputation in China, but they have not yet cooperated with Nanning Comprehensive Pilot Zone in cross-border e-commerce exports. Pingxiang City, Guangxi Province, is the largest land based fruit import and export port in China and is known as the "Fruit Capital of China ASEAN". However, currently, fruits are mainly imported through small-scale border trade and mutual market trade. The construction of the Nanning Chongzuo intercity railway is an important measure for Nanning to use cross-border e-commerce trains to alleviate the pressure of fruit quarantine at Pingxiang Port. However, according to the current regulations on fruit quarantine management at Pingxiang Port, fruits are perishable, difficult to store, and must be released after quarantine at the port of entry to prevent the introduction of harmful plant species. If the quarantine is not qualified, return procedures must be completed, and the same train, route, and vehicle must return to the original route. This has increased the risk of imported fruits. Difficulty in integrating customs clearance operations.
(3) There is a significant talent gap in cross-border e-commerce
There is a shortage of local talents in cross-border e-commerce in Nanning, and it is difficult and time-consuming to cultivate high-quality and versatile talents. In the short term, it cannot meet the talent needs of industrial development. Some enterprises adopt external professional talents to alleviate employment pressure, but there are also problems such as recruitment difficulties and high costs. At the same time, some enterprises have insufficient understanding of cross-border e-commerce, weak awareness of cross-border transformation, and are still limited by the traditional foreign trade export model of physical markets and transactions. They have a strong aversion to emerging trade methods in cross-border e-commerce and insufficient efforts to cultivate and introduce cross-border e-commerce talents. In addition, there is a certain degree of disconnect between the training system for cross-border e-commerce talents in local universities and the actual needs of cross-border e-commerce enterprises. E-commerce majors mainly learn theoretical knowledge and lack practical training opportunities for cross-border e-commerce, especially practical experience in carrying out cross-border e-commerce business for the ASEAN market.
Future Development Direction of the Four Nanning Comprehensive Pilot Zone
(1) Continue to implement the plan and relevant policies and measures for the cross-border e-commerce comprehensive pilot zone
Guided by the Development Plan of China (Nanning) Cross border E-commerce Comprehensive Pilot Zone (2021-2025), we will focus on the key tasks of cross-border e-commerce industry development, improve cross-border e-commerce industrial parks and online platforms. Efforts will be made to implement the "Support Policy for the Construction of China (Nanning) Cross border E-commerce Comprehensive Pilot Zone", increase support for the cross-border e-commerce industry in terms of funds and policies, improve the business environment, and serve key e-commerce enterprises such as Guangxi Post, Lazada, Shopee, etc., striving to achieve a higher level of cross-border e-commerce import and export volume throughout the year.
(2) Accelerate the construction of the cross-border e-commerce ecosystem in Nanning
Extend and expand the industrial chain, cultivate and develop new business models, focus on the development of the entire industry chain, cultivate e-commerce service platforms such as Lazada Cross border Ecological Innovation Service Center, and provide comprehensive services such as talent training, seller incubation, e-commerce live streaming, and online exhibitions for the cross-border e-commerce industry in Nanning. Relying on the Nanning Cross border E-commerce Comprehensive Pilot Zone, we will build a "Guipin Going Global" base, establish a cross-border e-commerce export base facing ASEAN, help enterprises "go global", and promote the optimization and aggregation of resources, ecology, talents, enterprises, and industries. Further enhance the service level of customs clearance, logistics, warehousing, financing, inspection and testing certification, consulting, overseas procurement, etc. in Nanning Comprehensive Pilot Zone, and provide intelligent, efficient, and fast one-stop services for cross-border e-commerce enterprises facing ASEAN.
(3) Accelerate the construction of key cross-border e-commerce projects
Accelerate the construction of a number of key projects under construction, such as the China ASEAN (Nanning) Cross border E-commerce Industrial Park and Vipshop ASEAN Cross border E-commerce Center, promote the Guangxi Laboratory project of the National Engineering Laboratory for E-commerce Transaction Technology, JD Cloud Warehouse project, Cainiao International Logistics project and other signed or under negotiation projects to accelerate the landing and construction, strengthen and expand various e-commerce industrial parks, accelerate the development of cross-border e-commerce industry clusters, gradually build Nanning Comprehensive Pilot Zone into a cross-border e-commerce industrial belt and cluster with ASEAN regional characteristics, and promote the development of the city's digital economy.
(4) Vigorously carry out investment promotion work in Nanning Cross border E-commerce Comprehensive Pilot Zone
Highlighting the location and policy advantages of Nanning Comprehensive Pilot Zone, through special investment promotion, small team investment promotion, online investment promotion and other methods, we will focus on attracting a group of high priced, high-quality, and Southeast Asian market oriented import and export target customer enterprises to settle in Nanning Comprehensive Pilot Zone to carry out business, and support enterprises to establish warehousing centers or logistics nodes for the Southeast Asian market in Nanning. Give full play to the role of cross-border e-commerce platforms such as Lazada and Shopee in ASEAN countries, and continuously explore the ASEAN market with the help of the platform's various site networks.
(5) Exploring new business models such as cross-border e-commerce B2B export business
Support foreign trade enterprises to explore cross-border e-commerce business through new models such as 9710 and 9810, and continuously expand the import and export volume of cross-border e-commerce. Integrate resources from commodity trading platforms, optimize and upgrade commodity trading models, and enhance regional cross-border e-commerce services for commodities in a targeted manner. Promote cooperation between leading domestic e-commerce enterprises and local distributors in ASEAN countries, grasp the demand for Chinese products in ASEAN markets, orderly promote the establishment of public overseas warehouses in key countries and key commodities, strengthen the construction of warehousing software and hardware, and enhance the local distribution service capabilities of domestic e-commerce goods. Support enterprises to further expand the business volume of 1210 bonded import stocking mode.
(6) Promote the coordinated development of cross-border e-commerce and logistics
Actively explore the new model of "cross-border e-commerce+international intermodal transportation" and accelerate the construction of cross-border e-commerce logistics channels for ASEAN. Encourage the establishment of cross-border logistics lines such as shipping, land transportation, railway transportation, and sea transportation from Nanning to ASEAN countries, promote the acceptance and trial operation of customs supervision sites for international railway port projects, strengthen the construction of major projects such as Nanning Airport Logistics Base, China Singapore Nanning International Logistics Park, and Nanning International Railway Port, and strive to achieve seamless integration between domestic and cross-border logistics networks.