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“一带一路”网络传播:数字丝绸之路上的网民画像

作者:罗华 刘鹏飞 张力 孙欣 梁卓浩 出版日期:2017年12月 报告页数:15 页 报告大小: 报告字数:8947 字 所属丛书:舆情蓝皮书 所属图书:中国社会舆情与危机管理报告(2017) 浏览人数: 下载人数:

文章摘要:“一带一路”倡议持续推进,取得阶段成果,进入“互联互通,深化推进”新阶段。在“西强我弱”的舆论格局下,欧洲国家的态度也开始发生转变。本报告结合一手数据,勾勒网民群体画像。研究发现,大多数省份关注度高,全球热度上升;近八成网民积极乐观,以年轻男性为主;经济议题最热,涉及倡议本质、对沿线影响、法治、环境等。建议加强本土化和贴近性,多元主体应加强国际互动,肩负社会责任,加强沟通。

Abstract:The Belt and Road innovation progress developing persistently and obtaining partial results,attaching a new stage of interconnectivity and deepeningadvance. The attitudes of European countries are changing in the public opinion framework of ‘western world are powerful than china'. This paper describe the image of netizen combine the Primary data,finding that,most provinces give focus on it and increase the global issue. Nearly eig... 展开

Abstract:The Belt and Road innovation progress developing persistently and obtaining partial results,attaching a new stage of interconnectivity and deepeningadvance. The attitudes of European countries are changing in the public opinion framework of ‘western world are powerful than china'. This paper describe the image of netizen combine the Primary data,finding that,most provinces give focus on it and increase the global issue. Nearly eighty percent nitzen keep optimistic,the young man is the main group.The economic issues are the hottest spot,including the essence of theB&R,the impact on the countries along the routes,rule of law,environment etc.The paper suggests to strengthen the localization and appropinquity,multiple subjects should increase international interaction,take social responsibility and improve communication.

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作者简介

罗华:罗华,人民网副总编辑、人民网舆情监测室主任

刘鹏飞:刘鹏飞,人民网舆情监测室副秘书长、人民网新媒体智库高级研究员

张力:张力,人民网舆情监测室主任分析师、人民网新媒体智库研究员

孙欣:孙欣、梁卓浩,人民网新媒体智库见习助理研究员。

梁卓浩:梁卓浩,人民网新媒体智库见习助理研究员