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中国文化国际传播与影响力报告(2016)

作者:戴茂堂 赵曼 李家莲 出版日期:2017年05月 报告页数:18 页 报告大小: 报告字数:15098 字 所属丛书:文化建设蓝皮书 所属图书:中国文化发展报告(2017)

文章摘要

  

截至2016年年底,中国文化不仅在对外交流与传播中扩大了国际影响力,也在激烈的国际竞争中不断地规范和提升着自己的整体实力。具体体现在四个方面:中国文化国际传播的主动性日益增强、中国文化的国际吸引力不断提升、中国文化在国际上的好评度逐渐提升以及我国承办国际文化活动的能力稳步上升。但由于国际文化传播存在诸多不确定性和复杂性,中国文化在“国际环境”和“市场环境”两个方面存在问题。应确立中国的文化自信,制定适合我国国情的文化战略,以解决“国际环境”方面存在的问题;通过创新文化传播的运营模式、提升对外传播主体的文化自觉性来解决“市场环境”方面存在的问题。

Abstract

  

As of the end of 2016,Chinese culture not only expanded its international influence during international cultural exchanges and communication,but also continued to regulate itself and enhance its overall strength in the fierce international competition. Its development was embodied in four aspects. Firstly,The international propagation of Chinese culture takes on more and more initiative. Secondly,the international attraction of Chinese culture is constantly rising. Thirdly,Chinese culture gained more and more praise in the world. Finally,the ability of our country to undertake international cultural activities has steadily improved. However,due to many uncertainties and complexities that the exists during international cultural communication,Chinese culture faces problems in the “international environment” and “market environment” aspects. We should establish China’s cultural self-confidence and formulate a cultural strategy that is suitable for China’s national conditions to solve the problems in the “international environment”. On the other hand,we should also solve problems in the “market environment” by innovative operational modes for cultural communication and enhanced cultural consciousness of subjects of international cultural communication.

作者简介

戴茂堂:戴茂堂,湖北大学哲学学院暨湖北省道德与文明研究中心教授、博士生导师,主要从事伦理学和美学研究、中国文化研究。

赵曼:赵曼,湖北大学哲学学院2014级美学专业硕士研究生。

李家莲:李家莲,湖北大学哲学学院副教授,湖北大学高等人文研究院副院长,主要从事伦理学研究。