2016～2017年中国旅游发展分析与展望

Abstract:In 2016，the comprehensively deepening reform steps into the peak period of construction，the economic characteristics of the new normal further appear，and tourism，culture，sports and other related industry are attached more importance，various regional development strategies put tourism in important positions. Tourism authority actively promotes tourism supply side structural reform，tourism+，tourism market governance reform，and tourist foreign relations. Tourism investment develops with the characteristics of “two ups and one down”，namely the total scale and entity continue to grow，while the investments in the emerging fields such as Internet relatively shrink. China’s tourism enterprises accelerate globalization layout by going out and introducing the world resources into China. Mergers and acquisitions become hot spots，forming five different development directions. Domestic tourism grows significantly，the growth rate of outbound tourism slows down，and the inbound tourism rises steadily. Looking to the future，facing the new normal economic，tourism industry should improve the quality and efficiency of development by integrated innovations in the fields of institution，mode，science & technology，and policy.

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