数字文明视域下城市形象的建构与对外传播（2023）——以“中国数谷”贵阳市为例

Abstract:The dissemination of urban image in the perspective of digital civilization needs to rely on concrete carriers. According to the characteristics and advantages of the city itself，the positioning of the urban image should be accurately identified，and then the advantages or characteristics of one or several aspects should be continuously highlighted and strengthened. As an important big data industrial base in China，Guiyang，Guizhou Province，relies on the construction and dissemination of urban image through big data industry，which has gradually made Guizhou “out of the circle” as the image of “China’s digital valley” and attracted continuous attention from domestic and foreign media. The successful experience of Guiyang in constructing and disseminating urban image has certain reference and enlightenment significance for the shaping and dissemination of civilized urban image.

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