2022年希腊文化国际传播与影响力报告

Abstract:In recent years，Greece has developed a model of international cultural promotion led by the Ministry of Culture and Sports，the Ministry of Foreign Affairs and the Ministry of Education and Religious Affairs，with multiple actors working in tandem. When it comes to international promotion of Greek culture，current trends can be summarized as follows：Firstly，main focus of cultural promotion is put on language，ideology and cultural heritages related to ancient Greece rather than contemporary cultural products. Secondly，movies and higher education institutions are regarded as important channels of cultural promotion. Thirdly，Greek cultural influence extends from Mediterranean countries and the West to emerging economies including China. Based on analysis，this report points out that Greek culture is well-recognized and has a strong influence in Greece’s neighbouring regions and countries with which Greece has close economic ties. However，due to the lagging development of the cultural and creative industries，the weak influence of the media and the small size of the economy and the population，Greece may not reach its full potential in terms of international cultural influence.

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