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2019年中国影视企业“出海”分析

作者:卿琛 杨道广 出版日期:2020年12月 报告页数:22 页 报告大小: 报告字数:19821 字 所属丛书:企业海外发展蓝皮书 所属图书:中国企业海外发展报告(2020) 浏览人数: 下载人数:

文章摘要:本报告以2019年我国影视业上市公司为研究对象,分别从其“出海”总体情况、“贸易出海”、“投资出海”这三方面进行分析,并结合典型企业进行定性分析与总结。从总体趋势来看,我国影视业上市公司“出海”在出口总额方面较2018年出现小幅下跌;从“贸易出海”来看,2019年我国影视业上市公司“出海”中大部分以出口影视产品为主,影视产品的出口国家主要集中在亚洲地区;从“投资出海”来看,我国影视业上市公司的对外投资以投资与合作影视作品项目为主。本报告分析认为,2019年我国影视业上市公司应把握良好时机,通过不断打造良好的影视文化品牌,结合互联网平台等新兴技术的优势,进一步开拓海外市场、提升出口额、增强中国影视文化在其他国家的影响力。

Abstract:This report takes Chinese film and television listed companies in 2019 as the research object,making quantitative analysis of their “going oversea” performance from three dimensions:overall analysis,“oversea trading” performance analysis and “oversea investment” performance analysis. According to the results of quantitative analysis,this chapter also makes qualitative analysis and provides conclusions and suggestions. From the perspective of the overall analysis,compared to 2018,the total amount of commodity exports of Chinese film and television listed companies has drop slightly in 2019. From the perspective of “oversea trading” performance,the mainly export commodities are films and TV series,which is relatively more popular in Asia,such as Vietnam,Thailand,Laos etc. From the perspective of “oversea investment” performance,the listed companies of film and television industry prefer to cooperate film and television projects with local companies in target countries. Overall,Chinese listed companies of film and television industry have positive performance in 2019,and also face lots of opportunities and challenges in future. These companies are expected to continuously increasing films exports,expanding overseas markets,and building film and television cultural brands over the world.

作者简介

卿琛:卿琛,对外经济贸易大学国际商学院博士研究生,主要研究方向为会计信息与资本市场。

杨道广:杨道广,管理学博士,对外经济贸易大学国际商学院讲师,主要研究方向为内部控制与公司财务。