技术和创新在以色列公共外交中的作用
文章摘要:技术和创新已经成为现代社会话语中的自然组成部分。无论是在政府组织、非政府组织、企业、金融公司、教育机构,还是在商业领域、城市或国家中,技术和创新的价值似乎已成为向利益相关者传递信息的重要组成部分。技术和创新价值还反映在政治和外交领域,它们在激发创新所赋予的积极效应方面发挥重要作用。领导人和公众人物经常使用技术术语来讲述创新的故事并有说服力地进行国家品牌宣传。本报告的主要目的是探究技术和创新在公共外交中的真正位置。为此,本报告对以色列总... 展开
Abstract:In the modern era,technology and innovation discourse has become a natural part of society. Whether it is in organizations,NGOs,enterprises,financial corporations,educational institutions,businesses,cities or countries,it seems that the values of innovation and technology have become a significant part of the messaging set delivered to stakeholders. Similarly,the political-diplomatic field also reflects these values and plays an important part in empowering the excitement that surrounds innovation. As part of telling their stories and persuasively branding their countries,leaders and public figures often use technology terminology. The main goal of the current paper is to find the actual place of innovation and technology in public diplomacy. To do so,this research uses rhetorical analysis of eight UN speeches by the Israeli Prime Minister,Benjamin Netanyahu. The findings indicate that technological values have a central role in shaping the new narrative of Israel. The research reveals the rhetorical techniques that perpetuate the branding of Israel as an innovation centre and success story.