中国电视剧的在韩传播探究

Abstract:Chinese TV dramas have been spread to ROK in a relatively large amount in the past five years，which has the following characteristics.This process was jointly promoted by the governments and the societies.The content of communication was more diverse，but there were not many“hot” works.The dramas were played on both TV stations and video websites.The audiences were mainly groups interested in Chinese culture，and other kinds of audiences increased.As for the effect of communication，the medias and netizen had more positive and neutral feedback and less negative feedback.The biggest problem with Chinese TV dramas spreading in ROK is that the number is not proportional to the impact.In order to improve the effect of communication，we should strengthen the initiative of communication，drive the overall development with the popularity of individual works，carry out market segmentation，focus on the characteristics of communication channels，construct individualized translation and introduction models，improve the quality of Chinese TV dramas，and propose more reasonable and effective communication strategy.

收起