融媒体时代中国对阿拉伯世界的国际传播

Abstract:With the rapid development of the network information technology，great changes have taken in Arab audiences’ media habits and the development logic of media industry in the Arab world，and the integration of traditional and new medias is an irresistible trend and the priority in the new round of international communication competition. In this regard，China must actively respond to these changes on the external communication towards the Arab world. On the one hand，from the strategic height of its rise，China should recognize the significance and urgency of enhancing the external communication towards the Arab world. On the other hand，China should do well in the series of jobs at the tactical level，such as “knowing the audiences”，“content first”，“technological innovation” and so on.

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