全球传播新生态语境下CGTN融合传播发展报告

Abstract:Only by carrying out the supply-side reform in content，technology and channel，is it possible for traditional media to meet the demand for information in the new era and create a new model for providing guidance to information consumption. Based on the explorations and practice of CGTN over the past year，this paper holds that fusion media is a process of integrating，converging and fusing such core factors as the multimedia functions and means of dissemination and even organization setups. It is a new type of operating mode under the multiplication of information transmission channels. To realize real deep fusion，it requires to redefine television，content，technology，audience，the “central kitchen” and the field of public opinion.

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