英国传媒的新境况与恒久主题

Abstract:From 2018 to 2019，the picture of British media is constantly unfolding：heartening success has been seen in the transformation of the press industry；the audio-visual sector has been changing at accelerating rate；podcasting and intelligent voice interaction technology have attracted more attention and video content consumption has become popularized. As the role of Internet companies and social media platforms on news publishing are becoming more and more prominent，debate over the nature and responsibility of platforms has become a thorny problem. Overall，the advertisement industry continued to perform well. The proportion of digital advertising is increasing，and mobile-end advertising exceeded that of PC-end for the first time in 2018. In terms of regulation，the main aspects concentrated on how to maintain and enhance the credibility of news，to regulate false information，to protect the interests of the audience （especially children and vulnerable groups） and to protect personal data rights. “Brexit” has a certain impact on the public’s attitude towards news and profit of publishing industry. From a historical perspective，the year 2018 is a specific period of uncertainty，which generates concerns over the future of journalism and negative contents brought by the Internet.

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