新时代背景下的中国企业对日直接投资的现状与展望

Abstract:Foreign direct investment is closely related to the high quality development of China’s economy. Under the new era，increase the direct investment in Japan will help to solve a series of difficulties faced by Chinese economy such as opening-up，innovation and human resources；it will also help to improve the quality of China’s economic development. In the current stage，the characteristics of Chinese firms’ direct investment in Japan are：small scale，mainly in the form of non-governmental business acquisition，focusing on non-manufacturing sector，and low overall investment return. Looking into the future，Chinese firms’ direct investment in Japan will continue to increase steadily. But a leap growth is hard to achieve in the short run because of the factors such as：the firms in China and Japan not having a good mutual understanding，the acquisition in Japan becoming more competitive，and the obstacles from traditional believes，etc. In the long run，due to the good factors including continuous improvement of Japanese business environment，the optimization of China’s management on foreign direct investment，the change in the attitude of Japanese firms towards Chinese capital investment，and the increase in the average return rate of the investment in Japan，we can expect a new peak of Chinese firms’ direct investment in Japan.

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