“文化外交”战略指引下的韩国语言文化推广事业

Abstract:South Korea has made tremendous achievements in building its soft power，as can be seen in the revitalisation of its national culture and the promotion of its language worldwide.Under the guidance of the “cultural diplomacy” strategy，the Hallyu （the Korean Wave），the Korean language，and Korean studies，are in mutual reinforcement and for common development，demonstrating the Korean government's gradual strategy of deploying multiple tactics in the promotion of its language and culture.In particular，this enterprise of cultural diplomacy manifests four characteristics，namely concerted efforts across multiple agencies and organisations；an all-dimensional combination of “going global” and “importing”，“direct” and “indirect measures”；an inclusion of overseas diaspora into the circle of beneficiaries of its promotion of language and culture；and a robust，well-established legal mechanism of protection.

收起