2015年澳门文化产业论坛——来自专家的启发
文章摘要:澳门文化产业启动之初,从业者为之雀跃。然而,具体实行一个商业计划,并非想象中那么简单,更非生产什么就能销售得出去。文化产业从业者必须不断学习,才能真正摸清文创行业营运模式,从而对业态规律乃至项目的生命周期等有所掌握。从几位来自各地的专家、学者的“诊断”结果可见,澳门是有条件发展文化产业的,唯不可因急于求成而误入歧途。他们普遍认为,澳门的从业者必须首先深入了解该产业的内涵,还要在经营中不断学习;发现问题时回到原点去思考;而宏观概念的提出... 展开
Abstract:At the beginning of cultural industry of Macao,professionals and cultural workers were excited and encouraged. However,actually implementing a commercial plan is much harder than imaged,and not everything that is produced can be easily sold. It is through years of constant study that the professionals of cultural industries came to understand the operations,patterns and cycles of the industry. Based on the view of several nonlocal... 展开