新媒体环境下陕西政府传播及舆论引导

Abstract:Under the environment of new media，public opinion is active and complicated，so it is very important to strengthen the communication ability of the government and guide the public opinion effectively. The government of Shaanxi is trying to do the work of government communication effectively，and there are some problems such as the extensive operation mode of government new media and the lack of public opinion response as well. The author points out that from the aspects of institution construction，concept of upgrading and discourse systemtransformation，the government shouldenhance the efficiency，and expand the spread of government communication.

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