服务篇

Abstract:“Media service chapter” includes four sub-reports，and studies the four types of media service of the international competitiveness，which are advertisement，market research and public opinion polls service，personal culture and entertainment service，computer and information service，royalties and license fees associated with creative industries. Although Chinese advertisement，market research and opinion polls service are not at a competitive disadvantage，their advantages are relatively weak. Chinese personal culture and entertainment service are at a competitive disadvantage at most of the time in ten years，their competitive disadvantages are not obvious，and the international competitiveness is still on the decline. Core Media Service - royalties and licensing service，has been lack of competitive advantages in the past 10 years，and the international competitiveness is very weak. Chinese computer and information service have gradually made some international competitive advantages，the speed of enhancing its international competitiveness in 10 years is very fast，and we can expect that it will continue to grow at a higher speed.

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