产品篇

Abstract:Media products chapter includes four sub-reports，and studies the four types of media products of the international competitiveness，which are audio-visual media，new media，publishing media，and music media. We find that Chinese audio-visual media products in 10 years from 2003 to 2012 in international competitiveness have been at a disadvantage position. Chinese new media products have obvious advantages in the international competition，their specialization degree is higher，and their contribution to the Chinese media products in international trade business is large，but their competitiveness declines significantly. Chinese music media products have obvious advantages in the international competition，their specialization degree is higher，but their competitive advantages are not better than new media products. Publishing products show some international competitive advantages，but the advantages are not obvious，meanwhile publishing international market coverage has expanded.

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