人工智能技术在跨境电商行业的应用研究与前景分析

Abstract:The report analyzes the background of the digital tool revolution in cross-border e-commerce，especially the driving factors from the market demand，the technological progress and so forth. After introducing the development history and current situation of artificial intelligence，the report focuses on the typical application of artificial intelligence technology in the whole business process of cross-border e-commerce supply chain management，the marketing services，the compliance delivery，and selects six mature application cases in the subdivisions of the product selection operation，the marketing customer service，the image generation，and the policy consulting for interpretation. The cross-border e-commerce industry provides the rich business scenarios for the application of artificial intelligence technology，and continues to promote the application of artificial intelligence technology in more scenarios. The level of intelligence in the entire process of cross-border e-commerce will be further improved，and cross-border e-commerce enterprises need to actively embrace technological changes and build a new type of “AI+” competitiveness.

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