中国跨境电子商务发展报告（2024）

Abstract:The high-quality development of China’s cross-border e-commerce is a crucial foundation for promoting digital trade growth. In recent years，the scale of China’s cross-border e-commerce has been steadily increasing，with notable growth in trade volume，market size，and financing. This progress can be attributed to the development opportunities brought about by the international environment and advancements in digital technologies. The development model of cross-border e-commerce is continuously evolving，featuring a more diversified transaction structure and a vibrant outlook. However，China’s cross-border e-commerce also faces practical challenges such as increased pressure on supply chain relocation，the need for a more widespread cross-border payment system，further improvement in logistics systems，and the urgent necessity to enhance brand quality. To promote the development of cross-border e-commerce，the central and local governments have introduced policies and measures focusing on statistics monitoring，import and export processes，comprehensive pilot zone construction，new forms of foreign trade，and financial support. To mitigate the risks of supply chain relocation and address other issues in the development of cross-border e-commerce，this report suggests accelerating the construction of an ecological service system，coordinating the globalization of the supply chain，strengthening international brand building，and integrating new trade formats.

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