国际中文教育志愿者项目的发展历程与市场运营分析(2024)
文章摘要:国际中文教育志愿者项目已成为国际中文教育领域的重要品牌,本文旨在通过梳理志愿者项目的发展历程,分析该项目在市场运营中运营主体和运营模式的变化及特点,在此基础上,探讨推进志愿者项目可持续运营的优化路径。本文认为,该项目尽管已经运营有序,稳健发展,但依然需要充分研判国际中文教育与传播的市场变量,立足服务国家文化软实力提升的核心价值,持续发挥中文教育与文化传播的功能,不断优化运行机制与路径,创新运营模式,整合资源要素,提供新服务、体现新价值... 展开
Abstract:The International Chinese Education Volunteer Project has become an important brand in the field of international Chinese education. This report aims to analyze the development history of volunteer projects,examine the changes and characteristics of the project’s operating entities and models in market operations,and explore optimization paths for promoting the sustainable operation of volunteer projects. The report believes that a... 展开