自媒体平台中文教学频道传播效果研究（2024）

Abstract:In recent years，self-media platforms have gradually become a new carrier for the international dissemination of language. Through search and analysis，it was found that there were currently over 500 Chinese teaching channels on the YouTube platform，and around 130 related accounts on the Instagram platform. These accounts have a wide geographical distribution，among which many channels have established a fixed fan base and formed a certain brand influence，making them an indispensable force in the field of international Chinese education. This report aims to investigate and understand the effectiveness and problems of Chinese language teaching on self-media platforms，and explore corresponding countermeasures.The report suggests that Chinese teaching channels on self-media platforms should promptly pay attention to learners，feedback and increase teacher-student interaction；Create short videos adapted to fragmented learning，emphasizing the classification and organization of videos；Based on audience needs，clarify product positioning，and enrich video content and format；Expand communication channels，upload Chinese teaching videos on multiple platforms，and enhance the influence of communication.

收起