中国游戏文化对外贸易发展报告（2024）

Abstract:In 2023，the global gaming market continued to grow，but at a slower pace，with China’s gaming foreign trade experiencing a decline. This article explores the scale of the overseas gaming market，the profile of overseas gaming users，global game development technology，and Chinese game companies and gaming products in international market. It presents the current state of the global gaming market in 2023 and China’s export of gaming culture. The article identifies two main issues in China’s gaming culture foreign trade：a lack of diverse products to attract overseas players and a shortage of high-quality products with international influence. These problems stem from a lack of in-depth research into the overseas gaming ecosystem. To address these issues，this article proposes improvements in game research and product innovation to enhance the competitiveness of Chinese gaming foreign trade products in the global market.

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