中国动漫产业对外贸易发展报告（2024）

Abstract:In 2023，the development of foreign trade of China’s animation industry presents the characteristics of continuous compaction of industrial foundation，domestic animation gradually replacing imported animation，digital technology enabling the development of animation industry and trade. At the same time，the development of foreign trade of China’s animation industry is also facing problems such as insufficient innovation of domestic animation content，incomplete industrial chain，further standardization of domestic animation market，and many challenges in the application of digital technology in animation creation. Based on this，this paper puts forward relevant suggestions such as improving the overall quality of the animation market，strengthening the brand building and IP operation of the animation industry，optimizing the policy environment of the animation industry，and making full use of digital technology.

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