发展文化贸易 助推中国对外文化交流——中国对外文化贸易发展报告（2024）

Abstract:Cultural trade plays an important role in promoting China’s cultural exchanges with foreign countries and social and economic development，and can effectively contribute to the construction of a socialist cultural power. In recent years，China has actively encouraged key cultural enterprises to participate in international competition，promoted the development of digital technology-enabled cultural industries，and continued to expand the development of import and export trade in high-quality cultural products and services. At present，China’s foreign cultural trade presents the characteristics of continuous optimization of trade structure，the mode of trade is dominated by general trade，and the distribution of export trade of cultural products in various regions is still unbalanced. At the same time，with the continuous promotion of the “Belt and Road” initiative，cultural trade between China and the countries co-built under the “Belt and Road” has become increasingly active. In addition，with the support of policies，the construction of cultural trade platforms has been gradually improved，and digital cultural trade has gradually occupied an important position in foreign cultural trade. At the same time，there are still problems such as insufficient openness in the field of cultural trade，weak international competitiveness of cultural trade enterprises，and the coexistence of capital shortage and financing difficulties of cultural trade enterprises. In this regard，this report puts forward countermeasure suggestions from the aspects of promoting the opening up of the cultural trade market，enhancing the influence of international cultural brands and strengthening the cooperation between culture and finance.

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