中国国际进口博览会国际媒体传播影响力报告（2022）——基于大数据信息建模与仿真研究

Abstract:The China International Import Expo（CIIE）has been held for the fifth time，Chinese modernization provides market opportunities and development entrances for other countries，allowing the world’s multiple civilization forms to advance and expand through the sub-event. In international media coverage and social media platforms，the international influence of the CIIE has further expanded，actively going out while striving to master the discourse and actively communicating emotions in consensus building，openness and sharing，and spreading the concept of innovation and cooperation. This report collects data on the distribution of topics，issue structure，reporting trends，and sentiment attitudes from international media and social media（Twitter and Facebook）from the entire year of 2022 to March 31，2023. It reveals that domestic sources hold a strong position in English media coverage，while the number of proactive reports from participating countries remains relatively low. The distribution of media organizations shows a power-law distribution pattern. Both international media and social media focus on topics related to international affairs，business cooperation，and the release of high-tech products. Additionally，there has been increased attention paid to cultural exchanges during the 2022 CIIE compared to previous years. Although negative sentiments have a small proportion，the influence of their formation on public opinion deserves special attention. The next phase of “telling the CIIE story and spreading the voice of China” can be reflected in four directions：reconstructing international communication strategies，actively and precisely communicating key themes，proactively responding to controversial topics，and establishing a multimedia platform with a focus on local media in Shanghai. Only in this way can we gain insights into Chinese modernization process behind the discourse of CIIE communication from a historical perspective.

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