跨境电商独立站出海发展现状和运营策略

Abstract:In recent years，China’s cross-border e-commerce has developed rapidly and becoming an important way for domestic enterprises to expand the international market. As a subdivision track of cross-border e-commerce industry，stand-alone websites has become a key increment in promoting the development of the cross-border e-commerce market. Stand-alone websites can bring significant competitive advantages to Chinese enterprises going overseas. But，the threshold for its construction and operation is high，and how to independently operate websites and accurately connect with users has become a challenge for cross-border sellers. The report provides a reliable methodology for cross-border e-commerce enterprises to build and operate stand-alone websites from four dimensions which are the market analysis and positioning，the website construction and optimization，the marketing strategy and promotion，the customer insight and behavior analysis.

收起