全托管模式下跨境电商卖家出海路径选择

Abstract:The emergence of the full entrusted management model in cross-border e-commerce has reshaped the relationship between platforms，merchants，and consumers. The full entrusted management model is leading a new changes in the whole cross-border e-commerce market which has become a hot topic for sellers. The report analyzes the full entrusted management model，analyzes the logic of cross-border e-commerce platforms going overseas，sorts out the relationship and positioning between platforms and sellers，summarizes the advantages and challenges of the full entrusted management mode，and then considers how cross-border e-commerce sellers choose the path of going overseas under the “full trusted management mode”.

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